| Brand love: the emotional bridge between experience and engagement, generation-M perspective M Junaid, F Hou, K Hussain, AA Kirmani Journal of Product & Brand Management 28 (2), 200-215, 2019 | 213 | 2019 |
| Effects of variety-seeking intention by mobile phone usage on university students’ academic performance SFA Hossain, M Nurunnabi, K Hussain, SK Saha Cogent Education 6 (1), 1574692, 2019 | 98 | 2019 |
| The role of co-creation experience in engaging customers with service brands K Hussain, F Jing, M Junaid, QU Zaman, H Shi Journal of Product & Brand Management 30 (1), 12-27, 2021 | 84 | 2021 |
| Ubiquitous role of social networking in driving M-Commerce: evaluating the use of mobile phones for online shopping and payment in the context of trust SFA Hossain, Z Xi, M Nurunnabi, K Hussain Sage Open 10 (3), 2158244020939536, 2020 | 82 | 2020 |
| An investigation of the diners’ brand love in the value co-creation process M Junaid, K Hussain, MM Asghar, M Javed, F Hou Journal of Hospitality and Tourism Management 45, 172-181, 2020 | 76 | 2020 |
| Nature of brand love: examining its variable effect on engagement and well-being M Junaid, K Hussain, A Basit, F Hou Journal of Brand Management 27, 284-299, 2020 | 68 | 2020 |
| The effects of creator credibility and backer endorsement in donation crowdfunding campaigns success FAS Bukhari, SM Usman, M Usman, K Hussain Baltic Journal of Management 15 (2), 215-235, 2020 | 60 | 2020 |
| “Being true to oneself”: the interplay of responsible leadership and authenticity on multi-level outcomes M Javed, MW Akhtar, K Hussain, M Junaid, F Syed Leadership & Organization Development Journal 42 (3), 408-433, 2021 | 49 | 2021 |
| Smartphone-based m-shopping behavior and innovative entrepreneurial tendency among women in emerging Asia SFA Hossain, M Nurunnabi, K Hussain, X Shan International Journal of Gender and Entrepreneurship 12 (2), 173-189, 2020 | 49 | 2020 |
| Say no to wrongdoing: the serial mediation model of responsible leadership and whistleblowing intentions MW Akhtar, M Javed, F Syed, MK Aslam, K Hussain International Journal of Manpower 42 (5), 889-903, 2020 | 45 | 2020 |
| Brand love: the emotional bridge between tourists’ perceived value and well-being M Junaid, K Hussain, U Akram, MM Asghar, S Zafar, F Hou Asia Pacific Journal of Tourism Research 25 (12), 1329-1342, 2020 | 42 | 2020 |
| Factors influencing social-media-based entrepreneurship prospect among female students in China CP Emmanuel, S Qin, SFA Hossain, K Hussain Heliyon 8 (12), 2022 | 41 | 2022 |
| The buyer–seller relationship: a literature synthesis on dynamic perspectives K Hussain, F Jing, M Junaid, H Shi, U Baig Journal of Business & Industrial Marketing 35 (4), 669-684, 2020 | 38 | 2020 |
| How is ChatGPT transforming academia? Examining its impact on teaching, research, assessment, and learning A Malik, ML Khan, K Hussain Examining its Impact on Teaching, Research, Assessment, and Learning (April …, 2023 | 37 | 2023 |
| The dynamic outcomes of service quality: a longitudinal investigation K Hussain, F Jing, M Junaid, FAS Bukhari, H Shi Journal of Service Theory and Practice 29 (4), 513-536, 2019 | 37 | 2019 |
| Responsible leadership, organizational ethical culture, strategic posture, and green innovation MW Akhtar, T Garavan, M Javed, C Huo, M Junaid, K Hussain The Service Industries Journal 43 (7-8), 454-474, 2023 | 34 | 2023 |
| Exploring audience engagement with ChatGPT-related content on YouTube: Implications for content creators and AI tool developers K Hussain, ML Khan, A Malik Digital Business 4 (1), 100071, 2024 | 33 | 2024 |
| Converting tourists into evangelists: Exploring the role of tourists’ participation in value co-creation in enhancing brand evangelism, empowerment, and commitment GFN Mvondo, F Jing, K Hussain, MA Raza Journal of Hospitality and Tourism Management 52, 1-12, 2022 | 32 | 2022 |
| What's in the box? Investigating the benefits and risks of the blind box selling strategy GFN Mvondo, F Jing, K Hussain Journal of Retailing and Consumer Services 71, 103189, 2023 | 31 | 2023 |
| Factors Influencing Programming Expertise in a Web-based E-learning Paradigm. W Rafique, W Dou, K Hussain, K Ahmed Online Learning 24 (1), 162-181, 2020 | 29 | 2020 |
Muhammad Junaid Post Doc., PhDAsian Institute of Technology, ThailandVerifierad e-postadress på ait.asia