| Package graphic design: Investigating the variables that moderate consumer response to atypical designs F Celhay, JF Trinquecoste Journal of Product Innovation Management 32 (6), 1014-1032, 2015 | 162 | 2015 |
| Is less more or a bore? Package design simplicity and brand perception: an application to Champagne M Favier, F Celhay, G Pantin-Sohier Journal of Retailing and Consumer Services 46, 11-20, 2019 | 118 | 2019 |
| Food packages and communication through typeface design: The exoticism of exotypes F Celhay, J Boysselle, J Cohen Food Quality and Preference 39, 167-175, 2015 | 83 | 2015 |
| What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes F Celhay, H Remaud Food Quality and Preference 65, 129-145, 2018 | 81 | 2018 |
| Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels F Celhay, P Cheng, J Masson, W Li International Journal of Research in Marketing 37 (1), 108-128, 2020 | 75 | 2020 |
| Wine labelling: is it time to break with tradition? A study of the moderating role of perceived risk F Celhay, J Passebois International Journal of Wine Business Research 23 (4), 318-337, 2011 | 49 | 2011 |
| Hip and authentic. Defining neo-retro style in package design F Celhay, L Magnier, J Schoormans International Journal of Design 14 (1), 35-49, 2020 | 37 | 2020 |
| Pourquoi est-il difficile de “sortir” des codes graphiques du vin français? F Celhay, JF Trinquecoste Market management 8 (1), 6-30, 2008 | 28 | 2008 |
| Comment innover dans une organisation prisonnière de la tradition et de son succès et faisant face à un environnement réfractaire à la nouveauté? F Celhay, J Cusin Gestion 36 (4), 44-53, 2011 | 24 | 2011 |
| Package graphic design and innovation: A comparative study of Bordeaux and Barossa wine visual codes F Celhay, J Masson, K Garcia, P Folcher, J Cohen Recherche et Applications en Marketing (English Edition) 32 (2), 46-70, 2017 | 22 | 2017 |
| Is mianzi the only face of Chinese consumers of wine?: a typology of Chinese consumers of imported wine J Masson, CRS Sánchez, F Celhay International Journal of Market Research 59 (5), 625-654, 2017 | 17 | 2017 |
| Design graphique du packaging et innovation: une étude comparative des codes visuels des vins de Bordeaux et de la Barossa Valley F Celhay, J Masson, K Garcia, P Folcher, J Cohen Recherche et Applications en Marketing (French Edition) 32 (2), 48-75, 2017 | 12 | 2017 |
| Le vin de cépage F Celhay, J Cusin, C Dussart Décisions Marketing 60 (4), 77-81, 2010 | 11 | 2010 |
| What does your wine label mean to consumers? A semiotic approach F Celhay, H Remaud 9th Academy of wine business research conference, Conference proceedings …, 2016 | 10 | 2016 |
| Expressions of the past: A practice-based approach of brand longevity visual translation in advertising F Pecot, F Celhay, M Kacha, G Lombard Journal of Business Research 150, 121-133, 2022 | 9 | 2022 |
| Le kalimotxo: Cocktail hérétique ou nouvelle opportunité pour la filière vin? F Celhay, C Dussart Décisions marketing 52 (4), 67-71, 2008 | 8 | 2008 |
| Decoding wine label design: A study of the visual codes of Bordeaux Grand Crus F Celhay, P Folcher, J Cohen 7th AWBR international conference, 2013 | 7 | 2013 |
| Competent or sad blue? Lively or aggressive red? Why, how, and when background color shapes the meanings of logo hues F Celhay, J Luffarelli Journal of Consumer Research 51 (4), 820-844, 2024 | 6 | 2024 |
| Communication et typographie: de l’exotisme des exotypes F Celhay Actes du Congrès de l’Association Française de Marketing, 2013 | 6 | 2013 |
| De la diversité des représentations du marketing et des inconvénients qui s’ ensuivent: une application à la filière vin F Celhay, JF Trinquecoste Troisièmes journées internationales de la diversité, 2007 | 6 | 2007 |
Josselin MassonAssociate Professor, Université de Montpellier, Laboratoire MRMVerifierad e-postadress på umontpellier.fr