| Investigating the role of festivalscape in culinary tourism: The case of food and wine events MC Mason, A Paggiaro Tourism management 33 (6), 1329-1336, 2012 | 650 | 2012 |
| Understanding the impact of entrepreneurial orientation on SMEs’ performance. The role of the financing structure MC Mason, J Floreani, S Miani, F Beltrame, R Cappelletto Procedia Economics and finance 23, 1649-1661, 2015 | 215 | 2015 |
| A conceptualization of the relationships between quality, satisfaction, behavioral intention, and awareness of a festival MC Mason, F Nassivera Journal of Hospitality Marketing & Management 22 (2), 162-182, 2013 | 129 | 2013 |
| Investigating the antecedents of African fast food customers' loyalty: A self-congruity perspective RAM Shamah, MC Mason, A Moretti, F Raggiotto Journal of Business Research 86, 446-456, 2018 | 122 | 2018 |
| Recycling habits and environmental responses to fast-fashion consumption: Enhancing the theory of planned behavior to predict Generation Y consumers’ purchase decisions MC Mason, R Pauluzzo, RM Umar Waste Management 139, 146-157, 2022 | 119 | 2022 |
| Glued to your phone? Generation Z's smartphone addiction and online compulsive buying MC Mason, G Zamparo, A Marini, N Ameen Computers in Human Behavior 136, 107404, 2022 | 117 | 2022 |
| Religiosity, materialism, consumer environmental predisposition. Some insights on vegan purchasing intentions in Italy F Raggiotto, MC Mason, A Moretti International Journal of Consumer Studies 42 (6), 613-626, 2018 | 106 | 2018 |
| Celebrating local products: The role of food events MC Mason, A Paggiaro Journal of Foodservice Business Research 12 (4), 364-383, 2009 | 104 | 2009 |
| To Rome with love: A moderated mediation model in Roman heritage consumption D Scarpi, M Mason, F Raggiotto Tourism Management 71, 389-401, 2019 | 71 | 2019 |
| Internationalization modes other than exporting: The missing determinant of export performance R Grandinetti, MC Mason European Business Review 24 (3), 236-254, 2012 | 65 | 2012 |
| International entrepreneurship, export planning and export performance: evidence from a sample of winemaking SMEs LP Dana, R Grandinetti, MC Mason International Journal of Entrepreneurship and Small Business 29 (4), 602-626, 2016 | 56 | 2016 |
| An empirical assessment of the effects of quality, value and customer satisfaction on consumer behavioral intentions in food events S Rigatti-Luchini, MC Mason International Journal of Event Management Research 5 (1), 46-61, 2010 | 46 | 2010 |
| Motivations, perceived risk and behavioural intentions in hard adventure tourism. A natural park case study MC Mason, L Gos, A Moretti Sinergie Italian Journal of Management 34 (May-Aug), 181-199, 2016 | 36 | 2016 |
| Antecedents and moderators of golf tourists’ behavioral intentions: An empirical study in a Mediterranean destination MC Mason, A Moretti EuroMed Journal of Business 10 (3), 338-359, 2015 | 36 | 2015 |
| Effect of consumption values on consumer behavior: a Meta-analysis MC Mason, S Oduro, RM Umar, G Zamparo Marketing Intelligence & Planning 41 (7), 923-944, 2023 | 35 | 2023 |
| A multi-dimensional view of consumer value to explain socially-responsible consumer behavior: A fuzzy-set analysis of Generation Y’s fast-fashion consumers R Pauluzzo, MC Mason Journal of Marketing Theory and Practice 30 (2), 191-212, 2022 | 35 | 2022 |
| Tattoo Management MC Mason, A Moretti Mercati, attori, valore, 2017 | 28 | 2017 |
| Collateral, mutual guarantees and the entrepreneurial orientation of SMEs F Beltrame, J Floreani, L Grassetti, MC Mason, S Miani Management Decision 57 (1), 168-192, 2018 | 24 | 2018 |
| Italian corporate museums as industrial tourism destinations: А segmentation study based on strategic orientation A Riviezzo, A Garofano, M Mason, M Napolitano European Journal of Tourism Research 29, 2906-2906, 2021 | 21 | 2021 |
| Faster! More! Better! Drivers of upgrading among participants in extreme sports events F Raggiotto, D Scarpi, MC Mason Journal of Business Research 102, 1-11, 2019 | 18 | 2019 |