| The interdependence of the factors influencing the perceived quality of the online learning experience: A causal model JW Peltier, JA Schibrowsky, W Drago Journal of Marketing Education 29 (2), 140-153, 2007 | 364 | 2007 |
| Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing JW Peltier, JA Schibrowsky, DE Schultz International journal of advertising 22 (1), 93-115, 2003 | 312 | 2003 |
| Virtual communities and the assessment of online marketing education JW Peltier, W Drago, JA Schibrowsky Journal of Marketing Education 25 (3), 260-276, 2003 | 268 | 2003 |
| Research on marketing ethics: A systematic review of the literature A Nill, JA Schibrowsky Journal of macromarketing 27 (3), 256-273, 2007 | 246 | 2007 |
| Consumer behavior in the online context S Cummins, J W. Peltier, J A. Schibrowsky, A Nill Journal of Research in Interactive Marketing 8 (3), 169-202, 2014 | 245 | 2014 |
| A business marketing strategy applied to student retention: A higher education initiative R Ackerman, J Schibrowsky Journal of College Student Retention: Research, Theory & Practice 9 (3), 307-336, 2007 | 243 | 2007 |
| The state of internet marketing research: A review of the literature and future research directions JA Schibrowsky, JW Peltier, A Nill European Journal of marketing 41 (7/8), 722-733, 2007 | 207 | 2007 |
| Technology adoption by small businesses: An exploratory study of the interrelationships of owner and environmental factors JW Peltier, Y Zhao, JA Schibrowsky International Small Business Journal 30 (4), 406-431, 2012 | 184 | 2012 |
| A review of internet marketing research over the past 20 years and future research direction N Pomirleanu, JA Schibrowsky, J Peltier, A Nill Journal of Research in Interactive Marketing 7 (3), 166-181, 2013 | 154 | 2013 |
| Understanding the antecedents to the adoption of CRM technology by small retailers: Entrepreneurs vs owner-managers JW Peltier, JA Schibrowsky, Y Zhao International Small Business Journal 27 (3), 307-336, 2009 | 124 | 2009 |
| The impact of corporate culture, the reward system, and perceived moral intensity on marketing students' ethical decision making A Nill, JA Schibrowsky Journal of Marketing education 27 (1), 68-80, 2005 | 119 | 2005 |
| A professional school approach to marketing education JA Schibrowsky, JW Peltier, TE Boyt Journal of Marketing Education 24 (1), 43-55, 2002 | 116 | 2002 |
| Critical thinking and reflective learning in the marketing education literature: A historical perspective and future research needs AJ Dahl, JW Peltier, JA Schibrowsky Journal of Marketing Education 40 (2), 101-116, 2018 | 109 | 2018 |
| Interactive psychographics: cross-selling in the banking industry. JW Peltier, JA Schibrowsky, D E. Schultz, J Davis Journal of advertising research 42 (2), 7-21, 2002 | 104 | 2002 |
| Internal marketing and the antecedents of nurse satisfaction and loyalty JW Peltier, L Pointer, JA Schibrowsky Health marketing quarterly 23 (4), 75-108, 2006 | 99 | 2006 |
| Gaining a competitive advantage by analyzing aggregate complaints JA Schibrowsky, RS Lapidus Journal of consumer marketing 11 (1), 15-26, 1994 | 87 | 1994 |
| The Journal of Marketing Education Past, Present, and Future DM Gray, JW Peltier, JA Schibrowsky Journal of Marketing Education 34 (3), 217-237, 2012 | 85 | 2012 |
| A hierarchical model of the internal relationship marketing approach to nurse satisfaction and loyalty JW Peltier, JA Schibrowsky, A Nill European journal of marketing 47 (5/6), 899-916, 2013 | 80 | 2013 |
| Aggregate Complaint Analysis: A Procedure for Developing Customer ServiceSatisfaction RS Lapidus, JA Schibrowsky Journal of Services Marketing 8 (4), 50-60, 1994 | 80 | 1994 |
| Internal marketing, nurse loyalty and relationship marketing: An exploratory study of German nurses J Peltier, A Nill, JA Schibrowsky Health Marketing Quarterly 20 (4), 63-82, 2003 | 78 | 2003 |