| Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty E Moriuchi Psychology & Marketing 36 (5), 489-501, 2019 | 323 | 2019 |
| Engagement with chatbots versus augmented reality interactive technology in e-commerce E Moriuchi, VM Landers, D Colton, N Hair Journal of Strategic Marketing 29 (5), 375-389, 2021 | 222 | 2021 |
| Satisfaction trust and loyalty of repeat online consumer within the Japanese online supermarket trade E Moriuchi, I Takahashi Australasian Marketing Journal 24 (2), 146-156, 2016 | 203 | 2016 |
| An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior E Moriuchi Psychology & Marketing 38 (1), 21-42, 2021 | 174 | 2021 |
| An empirical study of consumers' intention to use biometric facial recognition as a payment method E Moriuchi Psychology & Marketing 38 (10), 1741-1765, 2021 | 90 | 2021 |
| Social media marketing: Strategies in utilizing consumer-generated content E Moriuchi Business Expert Press, 2019 | 76 | 2019 |
| The importance of university traditions and rituals in building alumni brand communities and loyalty MC Martin Ph D, E Moriuchi, RM Smith, JD Moeder, C Nichols International Academy of Marketing Studies Journal 19 (3), 107, 2015 | 51 | 2015 |
| An empirical investigation of the factors motivating Japanese repeat consumers to review their shopping experiences E Moriuchi, I Takahashi Journal of Business Research 82, 381-390, 2018 | 45 | 2018 |
| The role of perceived value, trust and engagement in the C2C online secondary marketplace E Moriuchi, I Takahashi Journal of business research 148, 76-88, 2022 | 43 | 2022 |
| An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan: the role of value, trust and engagement E Moriuchi, I Takahashi Asia Pacific Journal of Marketing and Logistics 35 (3), 560-581, 2023 | 30 | 2023 |
| The role of robots in the service industry: Factors affecting human-robot interactions E Moriuchi, S Murdy International Journal of Hospitality Management 118, 103682, 2024 | 29 | 2024 |
| “Social credit effect” in a sharing economy: A theory of mind and prisoner's dilemma game theory perspective on the two‐way review and rating system E Moriuchi Psychology & Marketing 37 (5), 641-662, 2020 | 29 | 2020 |
| Is that really an honest online review? The effectiveness of disclaimers in online reviews E Moriuchi Journal of Marketing Theory and Practice 26 (3), 309-327, 2018 | 29 | 2018 |
| The impact of country of origin on consumers' pricing judgments in ecommerce settings E Moriuchi International Marketing Review 38 (3), 514-538, 2021 | 28 | 2021 |
| The sustainability of ohanami cherry blossom festivals as a cultural icon E Moriuchi, M Basil Sustainability 11 (6), 1820, 2019 | 24 | 2019 |
| Role of brand names and product types on bicultural consumers’ purchase intentions E Moriuchi, PR Jackson Journal of Consumer Marketing 34 (1), 53-65, 2017 | 22 | 2017 |
| Satisfaction trust and loyalty of repeat online consumer within the Japanese online supermarket trade. Australasian Marketing Journal, 24 (2), 146–156 E Moriuchi, I Takahashi | 21 | 2016 |
| Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR E Moriuchi, S Murdy Psychology & Marketing 39 (7), 1302-1321, 2022 | 20 | 2022 |
| Cultural aspect of informational and normative influences on purchasing intentions: An eye-tracking approach E Moriuchi Journal of Marketing Theory and Practice 29 (4), 498-517, 2021 | 15 | 2021 |
| Cross-cultural social media marketing: bridging across cultural differences E Moriuchi Emerald Publishing Limited, 2021 | 15 | 2021 |
