| Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers MJ Valos, F Haji Habibi, R Casidy, CB Driesener, VL Maplestone Marketing intelligence & planning 34 (1), 19-40, 2016 | 269 | 2016 |
| E-marketing orientation and social media implementation in B2B marketing F Habibi, CA Hamilton, MJ Valos, M Callaghan European Business Review 27 (6), 638-655, 2015 | 187 | 2015 |
| Integrating social media within an integrated marketing communication decision-making framework MJ Valos, VL Maplestone, MJ Polonsky, M Ewing Journal of Marketing Management 33 (17-18), 1522-1558, 2017 | 154 | 2017 |
| Integrated marketing communications with online study tools 12 months B Chitty, W Chitty, E Luck, N Barker, AM Sassenberg, TA Shimp, ... Cengage AU, 2017 | 120 | 2017 |
| Practitioner prognostications on the future of online marketing MJ Valos, MT Ewing, IH Powell New Developments in Online Marketing, 183-198, 2013 | 102 | 2013 |
| Developing an Australian model of export marketing performance determinants M Valos, M Baker Marketing Intelligence & Planning 14 (3), 11-20, 1996 | 95 | 1996 |
| Senior marketers' insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential … valos | 72 | 2015 |
| Getting Generation Y to attend: Friends, interactivity and half-time entertainment DH Bednall, M Valos, S Adam, C McLeod Sport Management Review 15 (1), 80-90, 2012 | 65 | 2012 |
| A discursive approach to entrepreneurial marketing: Integrating academic and practice theory A Maritz, H Frederick, M Valos Small Enterprise Research 17 (1), 74-86, 2010 | 56 | 2010 |
| The alignment of market research with business strategy and CRM MJ Valos, DHB Bednall Journal of Strategic Marketing 18 (3), 187-199, 2010 | 45 | 2010 |
| Understanding the role of social media monitoring in generating external intelligence M Mayeh, R Scheepers, M Valos | 44 | 2012 |
| Structure, people and process challenges of multichannel marketing: Insights from marketers MJ Valos Journal of Database Marketing & Customer Strategy Management 16, 197-206, 2009 | 42 | 2009 |
| Marketing research performance and strategy DHB Bednall, MJ Valos International Journal of Productivity and Performance Management 54 (5/6 …, 2005 | 41 | 2005 |
| An integrative marketing channel performance measurement framework MJ Valos, A Vocino Journal of Database Marketing & Customer Strategy Management 14, 17-28, 2006 | 37 | 2006 |
| Marketers' perceptions of the implementation difficulties of multichannel marketing MJ Valos, M Polonsky, G Geursen, A Zutshi Journal of strategic Marketing 18 (5), 417-434, 2010 | 36 | 2010 |
| The impact of Porter's strategy types on the role of market research and customer relationship management MJ Valos, DHB Bednall, B Callaghan Marketing Intelligence & Planning 25 (2), 147-156, 2007 | 36 | 2007 |
| On-hired workers in Australia: motivations and outcomes L Brennan, M Valos, K Hindle Swinburne, 2003 | 36 | 2003 |
| A qualitative study of multi-channel marketing performance measurement issues MJ Valos Journal of Database Marketing & Customer Strategy Management 15, 239-248, 2008 | 31 | 2008 |
| Integrating online communities within business-to-business marketing communications: an exploratory study MJ Valos, P Turner, H Scheepers, R Stockdale Journal of Marketing Communications 24 (5), 450-468, 2018 | 26 | 2018 |
| How do alternative strategic orientations influence social media performance? MJ Valos, FT Mavondo, MW Nyadzayo Journal of Strategic Marketing 27 (1), 1-20, 2019 | 24 | 2019 |
