| Experiential goods with network externalities effects: An empirical study of online rating system J Yang, ES Mai Journal of Business Research 63 (9-10), 1050-1057, 2010 | 318 | 2010 |
| Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective TP Tran, ES Mai, EC Taylor Journal of Business Research 125, 239-251, 2021 | 94 | 2021 |
| Did you tell me the truth?: The influence of online community on eWOM J Yang, E Mai, J Ben-Ur International Journal of Market Research 54 (3), 369-389, 2012 | 81 | 2012 |
| How individualism–collectivism influences consumer responses to the sharing economy: Consociality and promotional type S Mai, J Ketron, Seth, Yang Psychology and Marketing, 2019 | 42 | 2019 |
| The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform: an expectancy value theory perspective ES Mai, Y Liao Journal of Business & Industrial Marketing 37 (7), 1389-1401, 2021 | 40 | 2021 |
| Expanding servicescape dimensions with safety: An exploratory study JA Siguaw, E Mai, JA Wagner Services Marketing Quarterly 40 (2), 123-140, 2019 | 39 | 2019 |
| Relationship Flexibility in a 3PL Context: Impacts of Network Embeddedness, Guanxi, and Explicit Contract H Chen, JE Zemanek Jr, E Mai, Y Tian Journal of Marketing Channels 22 (4), 253-264, 2015 | 30 | 2015 |
| Exact solutions to the Behrens–Fisher Problem: Asymptotically optimal and finite sample efficient choice among EJ Dudewicz, Y Ma, ES Mai, H Su Journal of statistical planning and inference 137 (5), 1584-1605, 2007 | 29 | 2007 |
| How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation ES Mai, S Ketron Journal of Business Research 140, 684-692, 2022 | 23 | 2022 |
| Network externalities in online video games: an empirical analysis utilizing online product ratings Y Liu, ES Mai, J Yang Marketing letters 26, 679-690, 2015 | 23 | 2015 |
| THE ROLE OF RETURNS MANAGEMENT ORIENTATION, INTERNAL COLLABORATION, AND INFORMATION SUPPORT IN REVERSE LOGISTICS. ES Mai, H Chen, K Anselmi Journal of Transportation Management 23 (1), 2012 | 19 | 2012 |
| Primary product network size on complementary product sales: Moderating effects of customer characteristics E Mai, J Yang, H Chen International Journal of Retail & Distribution Management 39 (11), 851-866, 2011 | 19 | 2011 |
| Hedonic consumption in virtual reality J Ben-Ur, E Mai, J Yang Journal of Internet Commerce 14 (3), 406-423, 2015 | 18 | 2015 |
| The impacts of information factors and health beliefs on attitudes towards social distancing behaviour during COVID-19 E Mai, BJ Taillon, DL Haytko Journal of Marketing Management 37 (17-18), 1933-1953, 2021 | 11 | 2021 |
| Word-of-mouth, servicescapes and the impact on brand effects JA Siguaw, E Mai, X Sheng SN Business & Economics 1 (1), 15, 2020 | 11 | 2020 |
| Blame and service recovery strategies in lateral exchange markets S Ketron, S Mai Journal of Strategic Marketing 30 (1), 3-21, 2022 | 7 | 2022 |
| How advertisements mixing black and white actors affect consumer intent: Perceived authenticity can strengthen responses to interracial advertising E Mai, DL Haytko, BJ Taillon Journal of Advertising Research 62 (3), 252-270, 2022 | 6 | 2022 |
| The contribution of managerial ability on customer satisfaction: an empirical investigation T Ngo, S Mai, J Siguaw, S Jory Journal of Strategic Marketing 31 (2), 343-369, 2023 | 4 | 2023 |
| COVID-19 information: Does political affiliation impact consumer perceptions of trust in the source and intent to comply? DL Haytko, E Mai, BJ Taillon Health Marketing Quarterly 38 (2-3), 98-115, 2021 | 4 | 2021 |
| " WHAT ARE THEY THINKING?" ESTABLISHING SELLER CREDIBILITY THROUGH SALES PRESENTATION STRATEGY. JA Wagner, ES Mai International Journal of Sales, Retailing & Marketing 4 (4), 2015 | 4 | 2015 |
Jun YangProfessor of Marketing, University of Houston VictoriaVerifierad e-postadress på uhv.edu
