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Houcine AKROUT,PhD, HDR
Houcine AKROUT,PhD, HDR
Full Professor of Marketing - INSEEC Grande Ecole, OMNES Education Group
Verifierad e-postadress på inseec.com
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Trust and commitment within a virtual brand community: the mediating role of brand relationship quality »
H Akrout, G Nagy
Information and Management, 2018
2402018
Fundamental transformations of trust and its drivers: A multi-stage approach of business-to-business relationships
H Akrout, MF Diallo
Industrial Marketing Management, 2017
1532017
Affective trust in buyer-seller relationships: a two-dimensional scale
H Akrout, MF Diallo, W Akrout, JL Chandon
Journal of Business & Industrial Marketing 31 (2), 260-273, 2016
1152016
A process perspective on trust in buyer–supplier relationships.“calculus” an intrinsic component of trust evolution
H Akrout
European Business Review 27 (1), 17-33, 2015
432015
Perceived Design Affordance of New Products: Scale Development and Validation
D El Amri, H Akrout
Journal of Business Research (2020) 121 (https://doi.org/10.1016/j.jbusres …, 2020
382020
Relationship quality in cross-border exchanges: A temporal perspective
H Akrout
Journal of Business-to-Business Marketing 21 (3), 145-169, 2014
372014
Measuring brand hate in a cross-cultural context: Emic and Etic scale development and validation
H Akrout, M Mrad
Journal of Business Research 154 (113289), 1-19, 2023
272023
Trust in B-to-B: Toward a dynamic and integrative approach
W Akrout, H Akrout
Recherche et Applications en Marketing (English Edition) 26 (1), 1-21, 2011
272011
Sustainability in fashion and luxury marketing: Results, paradoxes and potentialities
H Akrout, S Guercini
Journal of global fashion marketing 13 (2), 91-100, 2022
222022
La confiance en B to B: vers une approche dynamique et intégrative
W Akrout, H Akrout
Recherche et Applications en Marketing (French Edition) 26 (1), 59-80, 2011
222011
Relation entre fans et marques sur Facebook
H Akrout, S Cathalo
Problèmes économiques, pp.47-53., 2016
212016
Interpersonal and inter-organizational trust in high-involvement customer–supplier relationships: Antecedents, consequences, and moderators
H Akrout, A La Rocca
New Insights on Trust in Business-to-Business Relationships: A Multi …, 2019
192019
Relations entre acheteur et vendeur: les catalyseurs d’une confiance durable
W Akrout, H Akrout
Decisions marketing 57 (1), 53-61, 2010
182010
Trust in buyer–supplier relationships: evidence from advanced, emerging, and developing markets
H Akrout
New insights on trust in business-to-business relationships 26, 1-5, 2019
162019
Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data
J Kaswengi, MF Diallo, H Akrout, P Valette-Florence
International journal of retail & distribution management 48 (4), 305-325, 2020
132020
Nature et antécédents de la confiance interpersonnelle entre client-fournisseur en milieu industriel
H Akrout
Management & Avenir 4 (2), 27-57, 2005
132005
RELATIONSHIP: An Empirical Study of French Industrial Sector
H Akrout, W Akrout
IMP Conference, 2007
12*2007
Achieving High International Market Performance via Simple vs. Complex Configuration of International Managerial Network Ties
Nagy G., Akrout H., Bilgin-Wührer Z., Lioliou E., Hofer K., Berács J.
Journal of Small Business Management 2022, 2022
7*2022
Consumer hate and boycott communications of socially irresponsible fashion brands: Applying complexity theory in psychology and marketing research
A Woodside, H Akrout, M Mrad
Psychology and Marketing, 1-30, 2023
62023
Trust Climate in International Business-To-Business E-Negotiations: Antecedents, Processes, and Outcomes
H Akrout, A Woodside
Journal of Business-to-Business Marketing, 1-13, 2023
42023
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Artiklar 1–20