| Nuevas Tendencias de Comunicación Estrategica TP Blanco, JS Herrera ESIC, 2017 | 322 | 2017 |
| Marketing mix effects on private labels brand equity C Abril, B Rodriguez-Cánovas European journal of management and business economics 25 (3), 168-175, 2016 | 153 | 2016 |
| Nuevas Tendencias de Comunicación JS Herrera, TP Blanco ESIC, 2012 | 151 | 2012 |
| Are they willing to work for you? An employee-centric view to employer brand attractiveness L Ronda, C Valor, C Abril Journal of Product & Brand Management 27 (5), 573-596, 2018 | 117 | 2018 |
| The mediating role of mental imagery in mobile advertising D Gavilan, M Avello, C Abril International Journal of Information Management 34 (4), 457-464, 2014 | 89 | 2014 |
| Understanding the expansion of circular markets: Building relational legitimacy to overcome the stigma of second-hand clothing C Valor, L Ronda, C Abril Sustainable Production and Consumption 30, 77-88, 2022 | 56 | 2022 |
| Marketing auditivo:¿ A qué suena una marca? M Avello Iturriagagoitia, D Gavilán Bouzas, C Abril Barrie Harvard Deusto Marketing y Ventas 103, 40-45, 2011 | 51 | 2011 |
| Marketing olfatorio: el olor de los deseos D Gavilán Bouzas, C Abril Barrie, T Serra Harvard Deusto Marketing y Ventas 103, 34-39, 2011 | 51 | 2011 |
| Los pilares del posicionamiento de marca: de los elementos “clásicos” a las “tres C” adicionales TR Naranjo, CA Barrie Harvard Deusto Márketing y Ventas 139, 16-22, 2016 | 49 | 2016 |
| Gamification approaches for open innovation implementation: A conceptual framework E Gimenez‐Fernandez, C Abril, H Breuer, S Gudiksen Creativity and Innovation Management 30 (3), 455-474, 2021 | 45 | 2021 |
| Shopper marketing: A new challenge for Spanish community pharmacies D Gavilan, M Avello, C Abril Research in Social and Administrative Pharmacy 10 (6), e125-e136, 2014 | 43 | 2014 |
| Is product innovation as effective for private labels as it is for national brands? C Abril, M Martos-Partal Innovation 15 (3), 337-349, 2013 | 39 | 2013 |
| Marcas de distribuidor : Concepto Evolución Protagonistas y Adaptación a los ciclos económicos MG JA Puelles, M Puelles Piramide, 2011 | 38* | 2011 |
| Experiential shopping at the mall: influence on consumer behaviour M Avello, D Gavilán, C Abril, R Manzano China-USA Business Review 10 (1), 2011 | 38 | 2011 |
| Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry J Sanchez, C Abril, M Haenlein Journal of the Academy of Marketing Science 48, 270-287, 2020 | 33 | 2020 |
| Sustainability oriented innovation and organizational values: a cluster analysis M Rubio-Andrés, C Abril The Journal of Technology Transfer 49 (1), 1-18, 2024 | 31 | 2024 |
| How small traditional businesses can become attractive employers: A means-end analysis L Ronda, C Valor, C Abril Journal of Small Business Management 58 (2), 362-389, 2020 | 30 | 2020 |
| How does wall street react to global sports sponsorship announcements? An analysis of the effect on sponsoring companies’ stock market prices C Abril, J Sanchez, T Recio Journal of Advertising Research 58 (3), 297-310, 2018 | 28 | 2018 |
| Job choice decisions: Understanding the role of nonnegotiable attributes and trade-offs in effective segmentation L Ronda, C Abril, C Valor Management Decision 59 (6), 1546-1561, 2021 | 25 | 2021 |
| The Influence of Need for Touch in Multichannel Purchasing Behaviour. An approach based on its instrumental and autotelic dimensions and consumer s shopping task R Manzano, M Ferrán, D Gavilan, M Avello, C Abril International Journal of Marketing, Communication and New Media 4 (6), 2016 | 24 | 2016 |
Maria AvelloUniversidad Complutense de MadridVerifierad e-postadress på ucm.es
