| Toward a comprehensive understanding of corporate reputation: Concept, measurement and implications HM Shamma international Journal of Business and Management 7 (16), 151-169, 2012 | 289 | 2012 |
| Customer and non‐customer perspectives for examining corporate reputation HM Shamma, SS Hassan Journal of Product & Brand Management 18 (5), 326-337, 2009 | 258 | 2009 |
| Linking cause assessment, corporate philanthropy, and corporate reputation I Szőcs, BB Schlegelmilch, T Rusch, HM Shamma Journal of the Academy of Marketing Science 44, 376-396, 2016 | 99 | 2016 |
| Integrating product and corporate brand equity into total brand equity measurement HM Shamma, SS Hassan International Journal of marketing studies 3 (1), 11, 2011 | 98 | 2011 |
| Factors influencing customer switching behavior in Islamic banks: evidence from Kuwait S Ghamry, HM Shamma Journal of Islamic marketing 13 (3), 688-716, 2022 | 79 | 2022 |
| Customer‐driven benchmarking: A strategic approach toward a sustainable marketing performance H Shamma, S Hassan Benchmarking: An International Journal 20 (3), 377-395, 2013 | 59 | 2013 |
| Factors influencing voting intentions for Egyptian parliament elections 2011 D Abdel Rahman Farrag, H Shamma Journal of islamic Marketing 5 (1), 49-70, 2014 | 55 | 2014 |
| Entrepreneurial orientation and organisational performance: the role of managerial traits SN Bhuian, OC Richard, HM Shamma Journal for International Business and Entrepreneurship Development 6 (3-4 …, 2012 | 37 | 2012 |
| Heritage brands—treasured inheritance or ‘Over the Hill’ M Liebrenz-Himes, H Shamma, RF Dyer Proceedings of the Conference on Historical Analysis and Research in …, 2007 | 35 | 2007 |
| Marketing Management (Arab World Edition). P Kotler, KL Keller, SS Hassan, IB Baalbaki, HM Shamma, P Kotler Pearson Education UK, 2012 | 33 | 2012 |
| Neutrosophic logic theory and applications E AboElHamd, HM Shamma, M Saleh, I El-Khodary Neutrosophic sets and systems 41 (1), 4, 2021 | 24 | 2021 |
| An extension of consumer environmental behavior research among expatriates S N. Bhuian, D A. Amyx, H M. Shamma International Journal of Commerce and Management 24 (1), 63-84, 2014 | 23 | 2014 |
| Marketing management SS Hassan, IB Baalbaki, HM Shamma, P Kotler, KL Keller Pearson Education Limited, 2012 | 18 | 2012 |
| A stakeholder perspective for examining corporate reputation: An empirical study of the US wireless telecommunications industry HM Shamma George Washington University, 2007 | 18 | 2007 |
| Diffusion of innovations as illustrated by today’s social media explosion: Did Rogers know best? M Liebrenz-Himes, RF Dyer, HM Shamma Proceedings of the Conference on Historical Analysis and Research in …, 2009 | 17 | 2009 |
| Dynamic programming models for maximizing customer lifetime value: an overview E AboElHamd, HM Shamma, M Saleh Intelligent Systems and Applications: Proceedings of the 2019 Intelligent …, 2020 | 15 | 2020 |
| Customer engagement value: process, limitations and future research E Abo ElHamd, H Shamma, M Saleh, E Elkhodary Journal of Modelling in Management 17 (4), 1144-1176, 2022 | 11 | 2022 |
| Exploring internal marketing applications: Case of Egypt HM Shamma Journal of Marketing Development and Competitiveness 6 (4), 116-125, 2012 | 11 | 2012 |
| Does corporate reputation affect brand preference? Application to the soft drinks industry in Egypt ZA Mahmoud, H Shamma African Journal of Marketing Management 7 (1), 7-15, 2015 | 10 | 2015 |
| Examining the marketing of e-government services in Egypt L El Baradei, HM Shamma, N Saada International Journal of Business and Public Management 2 (2), 12-22, 2012 | 10 | 2012 |
