| Business ethics, corporate social responsibility, and brand attitudes: An exploratory study OC Ferrell, DE Harrison, L Ferrell, JF Hair Journal of Business Research 95, 491-501, 2019 | 488 | 2019 |
| Marketing Research in the 21st Century: Opportunities and Challenges JF Hair, DE Harrison, J Risher Brazilian Journal of Marketing 17 (5), 666, 2018 | 124 | 2018 |
| The use of technology in direct-selling marketing channels: Digital avenues for dynamic growth DE Harrison, JF Hair Journal of Marketing Channels 24 (1-2), 39-50, 2017 | 58 | 2017 |
| Data quality assurance begins before data collection and never ends: What marketing researchers absolutely need to remember Z Moore, DE Harrison, J Hair International Journal of Market Research 63 (6), 693-714, 2021 | 47 | 2021 |
| Building positive internal and external stakeholder perceptions through CSR storytelling KR Hall, DE Harrison, OO Obilo Journal of Strategic Marketing 31 (7), 1317-1338, 2023 | 40 | 2023 |
| Corporate Social Responsibility and Business Ethics: Conceptualization, Scale Development and Validation DE Harrison, OC Ferrell, L Ferrell, J Hair Journal of Product and Brand Management, 2019 | 40 | 2019 |
| Customer relationship management technology: bridging the gap between marketing education and practice DE Harrison, H Ajjan Journal of Marketing Analytics, 1-15, 2019 | 32 | 2019 |
| Understanding salesperson intention to use AI feedback and its influence on business-to-business sales outcomes KR Hall, DE Harrison, H Ajjan, GW Marshall Journal of Business & Industrial Marketing 37 (9), 1787-1801, 2022 | 26 | 2022 |
| Last mile non-delivery: consumer investment in last mile infrastructure JJ Risher, DE Harrison, SA LeMay Journal of marketing theory and practice 28 (4), 484-496, 2020 | 26 | 2020 |
| Removing Silos to Enable Data-Driven Decisions: The Importance of Marketing and IT Knowledge, Cooperation, and Information Quality DE Sleep, S., Gala, P & Harrison Journal of Business Research 156 (February 2023), 2023 | 24 | 2023 |
| Man vs machine–Detecting deception in online reviews M Petrescu, H Ajjan, DL Harrison Journal of Business Research 154, 113346, 2023 | 16 | 2023 |
| Essentials of marketing analytics JF Hair, DE Harrison, H Ajjan McGraw-Hill, 2022 | 14 | 2022 |
| Understanding the impact of information quality on customer relationship management DE Harrison | 14 | 2016 |
| Greenwashing to green innovation in automotives and beyond LD Mitchell, DE Harrison Business Renaissance Quarterly 7 (1), 107, 2012 | 9 | 2012 |
| A theoretical framework to guide AI ethical decision making OC Ferrell, DE Harrison, LK Ferrell, H Ajjan, BW Hochstein AMS Review, 1-15, 2024 | 6 | 2024 |
| Post-pandemic reflections on challenges and opportunities for marketing research in the 21st century JF Hair, D Harrison, J Risher Revista Inteligência Competitiva 12 (1), e0411-e0411, 2022 | 6 | 2022 |
| Essentials of marketing research RB Joseph Hair, David Ortinau, Dana E. Harrison, Mary Celsi McGraw-Hill/Irwin 5, https://www.mheducation.com/highered/pro, 2021 | 6* | 2021 |
| Multi-Faceted Organizational Buyer Burnout N Anaza, D Harrison, B Rutherford Journal of Business & Industrial Marketing, 2020 | 6 | 2020 |
| The Essentials of Marketing Research 5th JF Hair, D Ortinau, DE Harrison https://www.mheducation.com/highered/product/essentials-marketing-research …, 2019 | 6* | 2019 |
| Pesquisa em marketing no século XXI: oportunidades e desafios JF Hair, D Harrison, JJ Risher Brazilian Journal of Marketing, 682-699, 2018 | 5 | 2018 |
Joseph F. Hair, Jr.University of South Alabama, Cleverdon Chair of BusinessVerifierad e-postadress på southalabama.edu
