| The interrelationships between relationship marketing constructs and customer engagement dimensions E Van Tonder, DJ Petzer The service industries journal 38 (13-14), 948-973, 2018 | 232 | 2018 |
| Customer satisfaction, trust and commitment as predictors of customer loyalty within an optometric practice environment T Van Vuuren, M Roberts-Lombard, E van Tonder Southern African Business Review 16 (3), 81-96, 2012 | 220 | 2012 |
| Loyalty intentions and selected relationship quality constructs: The mediating effect of customer engagement DJ Petzer, E Van Tonder International Journal of Quality & Reliability Management 36 (4), 601-619, 2019 | 114 | 2019 |
| Perceived value, relationship quality and positive WOM intention in banking E Van Tonder, DJ Petzer, N Van Vuuren, LT De Beer International Journal of Bank Marketing 36 (7), 1347-1366, 2018 | 104 | 2018 |
| Social and personal factors influencing green customer citizenship behaviours: The role of subjective norm, internal values and attitudes E Van Tonder, S Fullerton, LT De Beer, SG Saunders Journal of Retailing and Consumer Services 71, 103190, 2023 | 97 | 2023 |
| The importance of customer citizenship behaviour in the modern retail environment: Introducing and testing a social exchange model E van Tonder, SG Saunders, IT Lisita, LT de Beer Journal of Retailing and Consumer Services 45, 92-102, 2018 | 93 | 2018 |
| Factors influencing Generation Y consumers’ perceptions of eWOM credibility: a study of the fast-food industry RM Shamhuyenhanzva, E Van Tonder, M Roberts-Lombard, ... The International Review of Retail, Distribution and Consumer Research 26 (4 …, 2016 | 81 | 2016 |
| Cognitive and emotional factors contributing to green customer citizenship behaviours: a moderated mediation model E Van Tonder, S Fullerton, LT de Beer Journal of Consumer Marketing 37 (6), 639-650, 2020 | 68 | 2020 |
| A mediated model of relationship quality factors affecting behavioural intention at a luxury motor vehicle dealership E Van Tonder, DJ Petzer, K van Zyl European Business Review 29 (1), 43-60, 2017 | 58 | 2017 |
| Trust and commitment as mediators of the relationship between quality advice and customer loyalty E Van Tonder Clute Institute, 2016 | 55 | 2016 |
| New perspectives on the role of customer satisfaction and commitment in promoting customer citizenship behaviours E Van Tonder, LT De Beer South African Journal of Economic and Management Sciences 21 (1), 1-11, 2018 | 54 | 2018 |
| Perspectives on “other” customers’ roles in citizenship behaviour E van Tonder, DJ Petzer International Journal of Bank Marketing 36 (2), 393-408, 2018 | 27 | 2018 |
| The relationship between selected variables and customer loyalty within an optometric practice environment T Van Vuuren, M Roberts-Lombard, E Van Tonder Acta Commercii 12 (1), 94-106, 2012 | 26 | 2012 |
| Affective commitment, service quality and selected sub-dimensions of customer citizenship behaviour: a study of ride-hailing services E van Tonder, DJ Petzer The TQM Journal 33 (6), 1263-1280, 2021 | 24 | 2021 |
| Passive innovation resistance–a conservative consumer perspective E Van Tonder European Business Review 29 (6), 642-663, 2017 | 21 | 2017 |
| Management guidelines for universal quality challenges across the focus group research process B Dube, M Roberts-Lombard, E Van Tonder Journal of Applied Business Research 31 (1), 239, 2015 | 17 | 2015 |
| The relationship between key variables and customer loyalty within the independent financial advisor environment M Roberts-Lombard, E Van Tonder, TG Pelser, JJ Prinsloo The Retail and Marketing Review 10 (1), 25-42, 2014 | 14 | 2014 |
| The factors influencing buyer behaviour of single working women when purchasing financial products or services: An exploratory study E Van Tonder | 14 | 2003 |
| Customer loyalty guidelines for independent financial advisers in South Africa E Van Tonder, M Roberts-Lombard Acta Commercii 16 (1), 1-10, 2016 | 13 | 2016 |
| Explicating the resource integration process during self-service socialisation: conceptual framework and research propositions E van Tonder, SG Saunders, JD Farquhar Journal of Business Research 121, 516-523, 2020 | 12 | 2020 |