| Antecedents and outcomes of destination image of Malaysia. Y Kani, YA Aziz, M Sambasivam, J Bojei Journal of Hospitality and Tourism Management 32, 89-98, 2017 | 175 | 2017 |
| The Relationship between Halal Traceability System Adoption and Environmental Factors on Halal Food Supply Chain Integrity In Malaysia J Ab Rashid, N. and Bojei Journal of Islamic Marketing 11 (1), 117-142, 2020 | 158 | 2020 |
| The empirical link between relationship marketing tools and consumer retention in retail marketing J Bojei, CC Julian, CABC Wel, ZU Ahmed Journal of Consumer Behaviour 12 (3), 171-181, 2013 | 147 | 2013 |
| Service quality: gaps in the Malaysian telemarketing industry NM Kassim, J Bojei Journal of business research 55 (10), 845-852, 2002 | 133 | 2002 |
| Investigating the antecedents to the adoption of SCRM technologies by start-up companies T Hasani, J Bojei, A Dehghantanha Telematics and Informatics 34 (5), 655-675, 2017 | 116 | 2017 |
| Brand Equity and Current Use as the New Horizon for Repurchase Intention of Smartphones. J Bojei, W Chee Hoo International Journal of Business & Society 13 (1), 33-48, 2012 | 106 | 2012 |
| The Influence of Relationship Quality on Loyalty in Service Sectors. J Bojei, A Alwie International Journal of Economics & Management (IJEM) 4 (1), 81-100, 2010 | 101 | 2010 |
| Determinants affecting customer’s intention to adopt mobile banking in Saudi Arabia L Alsheikh, J Bojei International Arab Journal e-Technology (IAJeT) 3 (4), 210-219., 2014 | 94 | 2014 |
| Service Quality towards Customer Loyalty in Malaysia's Domestic Low Cost Airline Services NSNM Yunus, J Bojei, WE Wan Rashid Journal of e-Education, e-Business, e-Management and e-Learning (IJEEE) 3 (4 …, 2013 | 67 | 2013 |
| The study on negative eWOM and its relationship to consumer’s intention to switch Mobile Service Provider G Nadarajan, J Bojei, H Khalid Procedia Computer Science 124, 388-396, 2017 | 64 | 2017 |
| Relationship between halal traceability system adoptions on halal food supply chain integrity and performance N Ab, K Supian, J Bojei International Journal of Asian Social Science 8 (8), 569-579, 2018 | 45 | 2018 |
| Perceived self-efficacy and its role in fostering pro-environmental attitude and behaviours SW Yoong, J Bojei, S Osman, NH Hashim Asian Journal of Business and Accounting 11 (2), 151-186, 2018 | 38 | 2018 |
| Customer’s perceived value to use mobile banking services L Alsheikh, J Bojei International Conference on Management, Behavioral Sciences and Economics …, 2012 | 37 | 2012 |
| The Underlying Dimensions of Relationship Marketing in the Malaysian Mobile Service Sector J Bojei, ML Abu Journal of Relationship Marketing 13, 169-190, 2014 | 35 | 2014 |
| The effects of trust on online Malaysian students buying behavior M Zendehdel, L Paim, J Bojei, S Osman Australian Journal of Basic and Applied Sciences 5 (12), 1125-1132, 2011 | 31 | 2011 |
| Conceptualizing Image, Satisfaction and Loyalty of Heritage Destination. H Guliling, YA Aziz, J Bojei, M Sambasivan Proceedings of the 4th International Conference on Business and Economic …, 2013 | 29 | 2013 |
| Determining Relationship Marketing Instruments. CAC Wel, J Bojei IUP Journal of Marketing Management, 1-17, 2009 | 29* | 2009 |
| Malaysia halal hub opportunities Y Che Man, J Bojei, AQ Sazili, AN Abdullah 4th Asian Livestock & Feed Industry Conference 56, 2007 | 29 | 2007 |
| Homestay owners’ perspective of economic sustainability of the registered Malaysian homestay AS Balasingam, J Bojei Pertanika J. Soc. Sci. Hum 27, 1367-1390, 2019 | 23 | 2019 |
| Preliminary study of international students in Malaysia on perceived university and destination image towards intention to recommend YW Mun, YA Aziz, J Bojei Journal of Research in Business, Economics and Management 10 (5), 2078-2091, 2018 | 22 | 2018 |
Nor Sara Nadia Muhamad YunusSenior Lecturer, Faculty of Business Management, Universiti Teknologi MARA (UiTM)Verifierad e-postadress på salam.uitm.edu.my