| Why restaurants fail HG Parsa, JT Self, D Njite, T King Cornell Hotel and Restaurant Administration Quarterly 46 (3), 304-322, 2005 | 785 | 2005 |
| The dynamics of green restaurant patronage HH Hu, HG Parsa, J Self Cornell Hospitality Quarterly 51 (3), 344-362, 2010 | 627 | 2010 |
| Building a model of commitment for Generation Y: An empirical study on e-travel retailers HG Parsa, C Cobanoglu Tourism Management 32 (4), 833-843, 2011 | 297 | 2011 |
| The effects of restaurant quality attributes on customer behavioral intentions M Bujisic, J Hutchinson, HG Parsa International Journal of Contemporary Hospitality Management 26 (8), 1270-1291, 2014 | 279 | 2014 |
| Defining the hospitality discipline: a discussion of pedagogical and research implications M Ottenbacher, R Harrington, HG Parsa Journal of hospitality & tourism research 33 (3), 263-283, 2009 | 265 | 2009 |
| Green practices II: Measuring restaurant managers' psychological attributes and their willingness to charge for the “Green Practices” G Choi, HG Parsa Journal of foodservice business research 9 (4), 41-63, 2007 | 244 | 2007 |
| A comparative study of consumers' green practice orientation in India and the United States: A study from the restaurant industry K Dutta, V Umashankar, G Choi, HG Parsa Journal of Foodservice Business Research 11 (3), 269-285, 2008 | 209 | 2008 |
| Effect of price discount frames and levels on consumers' perceptions in low‐end service industries K Nusair, H Jin Yoon, S Naipaul, HG Parsa International Journal of Contemporary Hospitality Management 22 (6), 814-835, 2010 | 200 | 2010 |
| Menu price endings that communicate value and quality S Naipaul, HG Parsa The Cornell Hotel and Restaurant Administration Quarterly 42 (1), 26-37, 2001 | 198 | 2001 |
| Pricing strategies to maximize revenues in the lodging industry M Collins, HG Parsa International Journal of Hospitality Management 25 (1), 91-107, 2006 | 195 | 2006 |
| Consumers' environmental concerns and behaviors in the lodging industry: A comparison between Greece and the United States G Choi, HG Parsa, M Sigala, S Putrevu Journal of Quality Assurance in Hospitality & Tourism 10 (2), 93-112, 2009 | 182 | 2009 |
| Corporate social and environmental responsibility in services: Will consumers pay for it? HG Parsa, KR Lord, S Putrevu, J Kreeger Journal of retailing and consumer services 22, 250-260, 2015 | 171 | 2015 |
| Why restaurants fail? Part II-The impact of affiliation, location, and size on restaurant failures: Results from a survival analysis HG Parsa, J Self, S Sydnor-Busso, HJ Yoon Journal of Foodservice Business Research 14 (4), 360-379, 2011 | 160 | 2011 |
| Structural equation modeling of factors that influence consumer internet purchase intentions of services D Njite, HG Parsa Journal of Services Research 5 (1), 43, 2005 | 149 | 2005 |
| Service failure and recovery strategies in the restaurant sector: An Indo‐US comparative study K Dutta, U Venkatesh, HG Parsa International Journal of Contemporary Hospitality Management 19 (5), 351-363, 2007 | 127 | 2007 |
| Interaction of strategy implementation and power perceptions in franchise systems: an empirical investigation HG Parsa Journal of Business Research 45 (2), 173-185, 1999 | 127 | 1999 |
| Why restaurants fail? Part IV: The relationship between restaurant failures and demographic factors HG Parsa, JPI Van Der Rest, SR Smith, RA Parsa, M Bujisic Cornell Hospitality Quarterly 56 (1), 80-90, 2015 | 115 | 2015 |
| Introducing flow theory to explain the interactive online shopping experience in a travel context K Nusair, HG Parsa International Journal of Hospitality & Tourism Administration 12 (1), 1-20, 2011 | 107 | 2011 |
| Consumer behaviour in restaurants: Assessing the importance of restaurant attributes in consumer patronage and willingness to pay HG Parsa, K Dutta, D Njite Hospitality marketing and consumer behavior, 211-239, 2017 | 100 | 2017 |
| Change in consumer patronage and willingness to pay at different levels of service attributes in restaurants: A study in India K Dutta, HG Parsa, RA Parsa, M Bujisic Journal of Quality Assurance in Hospitality & Tourism 15 (2), 149-174, 2014 | 99 | 2014 |
