| Private healthcare quality: applying a SERVQUAL model M Muhammad Butt, E Cyril de Run International journal of health care quality assurance 23 (7), 658-673, 2010 | 526 | 2010 |
| Beliefs about the use of Instagram: An exploratory study H Ting, WWP Ming, EC de Run, SLY Choo International Journal of business and innovation 2 (2), 15-31, 2015 | 388 | 2015 |
| Attitudes towards offensive advertising: Malaysian Muslims' views EC De Run, MM Butt, KS Fam, HY Jong Journal of Islamic Marketing 1 (1), 25-36, 2010 | 249 | 2010 |
| Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product J Teck Weng, E Cyril de Run Asia Pacific Journal of Marketing and Logistics 25 (1), 70-101, 2013 | 220 | 2013 |
| Does transformational leadership style foster commitment to change? The case of higher education in Malaysia MC Lo, T Ramayah, EC De Run Procedia-Social and Behavioral Sciences 2 (2), 5384-5388, 2010 | 138 | 2010 |
| Are we baby boomers, gen X and gen Y? A qualitative inquiry into generation cohorts in Malaysia H Ting, TY Lim, EC de Run, H Koh, M Sahdan Kasetsart Journal of Social Sciences 39 (1), 109-115, 2018 | 129 | 2018 |
| Money donations intentions among Muslim donors: an extended theory of planned behavior model M Kashif, EC De Run International Journal of Nonprofit and Voluntary Sector Marketing 20 (1), 84-96, 2015 | 118 | 2015 |
| Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix WM Lim, TW Jee, EC De Run Journal of Strategic Marketing 28 (3), 225-245, 2020 | 116 | 2020 |
| Food neophobia and ethnic food consumption intention: An extension of the theory of planned behaviour H Ting, EC De Run, JH Cheah, F Chuah British food journal 118 (11), 2781-2797, 2016 | 98 | 2016 |
| You abuse but I will stay: The combined effects of job stress, customer abuse, and emotional intelligence on employee turnover M Kashif, E Braganca, Z Awang, E Cyril De Run Journal of Management Development 36 (7), 899-914, 2017 | 81 | 2017 |
| Attitude towards advertising: A young generation cohort’s perspective H Ting, EC de Run Asian Journal of Business Research ISSN 5 (1), 2015, 2015 | 74 | 2015 |
| Intention to use Instagram by generation cohorts: The perspective of developing markets. H Ting, EC de Run, SL Liew Global Business & Management Research 8 (1), 2016 | 64 | 2016 |
| The influence of role models on young adults purchase EC de Run, M Butt, CY Nee Jurnal Kemanusiaan 8 (1), 2010 | 63 | 2010 |
| Generations X and Y attitude towards controversial advertising H Ting Asian Journal of Business Research 2 (2), 2012 | 54 | 2012 |
| The reputation quotient as a corporate reputation measurement in the Malaysian banking industry: A confirmatory factor analysis DS Kanto, EC de Run, AH bin Md Isa Procedia-Social and Behavioral Sciences 219, 409-415, 2016 | 52 | 2016 |
| Entrepreneurial orientation of public enterprises in Malaysia H Entebang, RT Harrison, EC de Run Business strategy series 11 (2), 75-77, 2010 | 47 | 2010 |
| New leadership, leader-member exchange and commitment to change: The case of higher education in Malaysia MC Lo, T Ramayah, EC De Run, VM Ling World Academy of Science, Engineering and Technology 41, 574-580, 2009 | 47 | 2009 |
| Why Malaysians join and stay on in a multi-level marketing company. COS Kiaw, EC de Run ICFAI Journal of Services Marketing 5 (4), 2007 | 44 | 2007 |
| Ethnically targeted advertising: views of those not targeted E Cyril de Run Asia Pacific Journal of Marketing and Logistics 19 (3), 265-285, 2007 | 41 | 2007 |
| Bringing Islamic tradition back to management development: A new Islamic Dawah based framework to foster workplace ethics M Kashif, EC De Run, M Abdul Rehman, H Ting Journal of Islamic Marketing 6 (3), 429-446, 2015 | 38 | 2015 |
Hiram TingJobless at the moment :)Verifierad e-postadress på icats.edu.my