Martin Eisend

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Heiner EvanschitzkyAlliance Manchester Business School, The University of ManchesterVerifierad e-postadress på manchester.ac.uk
Sara RosengrenStockholm School of EconomicsVerifierad e-postadress på hhs.se
Roger J CalantoneMichigan State UniversityVerifierad e-postadress på broad.msu.edu
Patrick De PelsmackerUniversity of AntwerpVerifierad e-postadress på uantwerpen.be
Nathalie DensProfessor of marketing, University of AntwerpVerifierad e-postadress på uantwerpen.be
Erik HermannESCP Business SchoolVerifierad e-postadress på escp.eu
Jochen KochProfessor for Management and Organization, European University ViadrinaVerifierad e-postadress på europa-uni.de
Shintaro OkazakiKing's College LondonVerifierad e-postadress på kcl.ac.uk
Malgorzata (Mags) Karpinska-Krakowi...University of LodzVerifierad e-postadress på uni.lodz.pl
Zeph M. C. van BerloAmsterdam School of Communication Research (ASCoR), University of AmsterdamVerifierad e-postadress på uva.nl
Lars BergkvistUniversity of StavangerVerifierad e-postadress på uis.no
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeVerifierad e-postadress på babson.edu
Kirk PlanggerKing's Business School, King's College LondonVerifierad e-postadress på kcl.ac.uk
Ko de RuyterKing's College, King's Business School, London, United KingdomVerifierad e-postadress på kcl.ac.uk
Claire M SegijnUniversity of MinnesotaVerifierad e-postadress på umn.edu
Adamantios DiamantopoulosProfessorial Research Fellow, Chair of International Business, University of ViennaVerifierad e-postadress på univie.ac.at
Peeter VerleghProfessor of Marketing, Vrije Universiteit (VU) AmsterdamVerifierad e-postadress på vu.nl
Peter NeijensAmsterdam School of Communication Research, University of AmsterdamVerifierad e-postadress på uva.nl
Edith G. SmitUniversity of AmsterdamVerifierad e-postadress på uva.nl
Charles R. TaylorJohn A. Murphy Professor of Marketing, Villanova UniversityVerifierad e-postadress på villanova.edu

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Martin Eisend

European University Viadrina

Verifierad e-postadress på europa-uni.de - Startsida

Marketing Communication Marketing Meta-Analysis


Titel Sortera efter citat Sortera efter år Sortera efter titel	Citeras av Citeras av	År
A meta-analysis of humor in advertising M Eisend Journal of the Academy of Marketing Science 37, 191-203, 2009	786	2009
Success factors of product innovation: An updated meta‐analysis H Evanschitzky, M Eisend, RJ Calantone, Y Jiang Journal of product innovation management 29, 21-37, 2012	761	2012
A meta-analysis of gender roles in advertising M Eisend Journal of the academy of marketing science 38, 418-440, 2010	749	2010
Explaining counterfeit purchases: A review and preview M Eisend, P Schuchert-Güler Academy of Marketing Science Review 2006, 1, 2006	631	2006
Two-sided advertising: A meta-analysis M Eisend International Journal of Research in Marketing 23 (2), 187-198, 2006	470	2006
A meta-analytic investigation of the role of valence in online reviews N Purnawirawan, M Eisend, P De Pelsmacker, N Dens Journal of Interactive Marketing 31 (1), 17-27, 2015	415	2015
Source credibility dimensions in marketing communication–A generalized solution M Eisend Journal of Empirical Generalisations in Marketing Science 10 (2), 2006	374	2006
Advertising repetition: A meta-analysis on effective frequency in advertising S Schmidt, M Eisend Journal of Advertising 44 (4), 415-428, 2015	370	2015
Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise M Eisend, T Langner International journal of advertising 29 (4), 527-546, 2010	370	2010
How humor in advertising works: A meta-analytic test of alternative models M Eisend Marketing letters 22, 115-132, 2011	336	2011
Brand personality: A meta-analytic review of antecedents and consequences M Eisend, NE Stokburger-Sauer Marketing Letters 24, 205-216, 2013	328	2013
Gender roles M Eisend Journal of Advertising 48 (1), 72-80, 2019	291	2019
Explaining the impact of scarcity appeals in advertising: The mediating role of perceptions of susceptibility M Eisend Journal of Advertising 37 (3), 33-40, 2008	287	2008
Gender roles and humor in advertising: The occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness M Eisend, J Plagemann, J Sollwedel Journal of advertising 43 (3), 256-273, 2014	275	2014
Gender roles in advertising: Measuring and comparing gender stereotyping on public and private TV channels in Germany S Knoll, M Eisend, J Steinhagen International Journal of Advertising 30 (5), 867-888, 2011	274	2011
Warm glow vs. altruistic values: How important is intrinsic emotional reward in proenvironmental behavior? P Hartmann, M Eisend, V Apaolaza, C D'Souza Journal of Environmental Psychology 52, 43-55, 2017	251	2017
Diversity studies: Grundlagen und disziplinäre Ansätze C Armbrüster, F Bayreuther, W Benz, M Dören, M Eisend, M Fuchs, ... Campus Verlag, 2007	248	2007
Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents D Pick, M Eisend Journal of the Academy of Marketing Science 42, 186-204, 2014	230	2014
Understanding two‐sided persuasion: An empirical assessment of theoretical approaches M Eisend Psychology & Marketing 24 (7), 615-640, 2007	223	2007
A meta-analysis of when and how advertising creativity works S Rosengren, M Eisend, S Koslow, M Dahlen Journal of Marketing 84 (6), 39-56, 2020	178	2020

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