| Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern P Hartmann, V Apaolaza-Ibáñez Journal of business Research 65 (9), 1254-1263, 2012 | 1437 | 2012 |
| Green branding effects on attitude: functional versus emotional positioning strategies P Hartmann, V Apaolaza Ibáñez, FJ Forcada Sainz Marketing intelligence & planning 23 (1), 9-29, 2005 | 999 | 2005 |
| Green value added P Hartmann, V Apaolaza Ibáñez Marketing Intelligence & Planning 24 (7), 673-680, 2006 | 562 | 2006 |
| The impact of the COVID-19 pandemic on subjective mental well-being: The interplay of perceived threat, future anxiety and resilience MR Paredes, V Apaolaza, C Fernandez-Robin, P Hartmann, ... Personality and Individual Differences 170, 110455, 2021 | 542 | 2021 |
| Green advertising revisited: Conditioning virtual nature experiences P Hartmann, V Apaolaza-Ibáñez International Journal of Advertising 28 (4), 715-739, 2009 | 368 | 2009 |
| Eat organic–Feel good? The relationship between organic food consumption, health concern and subjective wellbeing V Apaolaza, P Hartmann, C D'souza, CM López Food quality and preference 63, 51-62, 2018 | 300 | 2018 |
| Antecedents of customer loyalty in residential energy markets: Service quality, satisfaction, trust and switching costs VA Ibáñez, P Hartmann, PZ Calvo The service industries journal 26 (6), 633-650, 2006 | 286 | 2006 |
| Warm glow vs. altruistic values: How important is intrinsic emotional reward in proenvironmental behavior? P Hartmann, M Eisend, V Apaolaza, C D'Souza Journal of Environmental Psychology 52, 43-55, 2017 | 251 | 2017 |
| Beyond savanna: An evolutionary and environmental psychology approach to behavioral effects of nature scenery in green advertising P Hartmann, V Apaolaza-Ibáñez Journal of Environmental Psychology 30 (1), 119-128, 2010 | 238 | 2010 |
| Managing customer loyalty in liberalized residential energy markets: The impact of energy branding P Hartmann, VA Ibáñez Energy Policy 35 (4), 2661-2672, 2007 | 226 | 2007 |
| Mindfulness, compulsive mobile social media use, and derived stress: The mediating roles of self-esteem and social anxiety V Apaolaza, P Hartmann, C D'Souza, A Gilsanz Cyberpsychology, Behavior, and Social Networking 22 (6), 388-396, 2019 | 217 | 2019 |
| The relationship between socializing on the Spanish online networking site Tuenti and teenagers’ subjective wellbeing: The roles of self-esteem and loneliness V Apaolaza, P Hartmann, E Medina, JM Barrutia, C Echebarria Computers in Human Behavior 29 (4), 1282-1289, 2013 | 207 | 2013 |
| Virtual nature experiences as emotional benefits in green product consumption: The moderating role of environmental attitudes P Hartmann, V Apaolaza-Ibáñez Environment and behavior 40 (6), 818-842, 2008 | 170 | 2008 |
| El efecto del posicionamiento en la lealtad del cliente: Un análisis empírico para el caso de Iberdrola P Hartman, VA Ibáñez, FJF Sainz Cuadernos de gestión 2 (2), 103-118, 2002 | 153 | 2002 |
| Organic label's halo effect on sensory and hedonic experience of wine: A pilot study V Apaolaza, P Hartmann, C Echebarria, JM Barrutia Journal of sensory studies 32 (1), e12243, 2017 | 151 | 2017 |
| Environmental threat appeals in green advertising: The role of fear arousal and coping efficacy P Hartmann, V Apaolaza, C D'Souza, JM Barrutia, C Echebarria International Journal of Advertising 33 (4), 741-765, 2014 | 144 | 2014 |
| Who buys counterfeit luxury brands? A meta-analytic synthesis of consumers in developing and developed markets M Eisend, P Hartmann, V Apaolaza Journal of International Marketing, 2017 | 129 | 2017 |
| Nature imagery in advertising Attention restoration and memory effects P Hartmann, V Apaolaza, P Alija International Journal of Advertising 32 (2), 183-210, 2013 | 129 | 2013 |
| Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits V Apaolaza-Ibáñez, P Hartmann, S Diehl, R Terlutter African Journal of Business Management 5 (3), 792, 2011 | 128 | 2011 |
| What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda P Fernandez, P Hartmann, V Apaolaza International Journal of Advertising 41 (3), 385-413, 2022 | 103 | 2022 |
