| Measuring customer satisfaction in the local Ghanaian restaurant industry WA Inkumsah European Journal of Business and Management 3 (2), 153-166, 2011 | 31 | 2011 |
| Customer Experience, Social Regard and Marketing Outcome (Satisfaction and Loyalty): Sub Saharan Oil Marketing Companies Perspective E Addae, WA Inkumsah, RY Amponsah Academy of Marketing Studies Journal 25 (1), 1-22, 2021 | 9 | 2021 |
| Factors That Impacted Customer Retention of Banks. A Study of Recently Acquired Banks in the UPSA Area of Madina, Accra (Specifically Access Bank) AW Inkumsah Journal of Marketing and Consumer Research 1 (88), 103, 2013 | 9 | 2013 |
| The effect of learning orientation on innovative service development and insurance firm performance WA Inkumsah, IK Abdul-Hamid, BB Angenu Academy of Marketing Studies Journal 25 (2), 1-12, 2021 | 5 | 2021 |
| Influence of Celebrity Characteristics on Brand Resonance Outcomes in the Luxury Automobile Market PK Kodjie, IK Abdul-Hamid, WA Inkumsah, RY Amponsah Academy of Marketing Studies Journal 25 (3), 1-15, 2021 | 1 | 2021 |
