| Subcultural escapades via music consumption: Identity transformations and extraordinary experiences in Dionysian music subcultures E Ulusoy Journal of Business Research 69 (1), 244-254, 2016 | 82 | 2016 |
| How green are you, really? Consumers’ skepticism toward brands with green claims E Ulusoy, PG Barretta Journal of Global Responsibility 7 (1), 72-83, 2016 | 75 | 2016 |
| Toward a theory of subcultural mosaic: Fragmentation into and within subcultures E Ulusoy, AF Firat Journal of Consumer Culture 18 (1), 21-42, 2018 | 54 | 2018 |
| Alternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers W Batat, PC Peter, H Vicdan, V Manna, E Ulusoy, E Ulusoy, S Hong Journal of Marketing Management 33 (7-8), 580-601, 2017 | 45 | 2017 |
| New paths in researching “alternative” consumption and well-being in marketing: Alternative food consumption/Alternative food consumption: What is “alternative”?/Rethinking … W Batat, V Manna, E Ulusoy, PC Peter, E Ulusoy, H Vicdan, S Hong Marketing Theory 16 (4), 561-561, 2016 | 39 | 2016 |
| I think, therefore I am vegan: Veganism, ethics, and social justice E Ulusoy Proceedings of the 40th annual macromarketing conference, 419-423, 2015 | 30 | 2015 |
| Subculture as Learning Context: Subcultural Music Consumption as Language, Channel and Journey E Ulusoy, S Schembri Consumption, Markets & Culture 21 (3), 239-254, 2018 | 26 | 2018 |
| Managing quality and customer trust in the e-retailing servicescape PJ Bateman, E Ulusoy, BD Keillor International Journal of Electronic Marketing and Retailing 8 (3), 232-257, 2017 | 17 | 2017 |
| The role of religion in anti-consumption tendencies: religiosity as a different form of consumer resistance E Ulusoy Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 12 | 2015 |
| Revisiting the subculture: Fragmentation of the social and the venue for contemporary consumption E Ulusoy, AF Firat Advances in Consumer Research 38, 558, 2011 | 11 | 2011 |
| Revisiting the netnography: implications for social marketing research concerning controversial and/or sensitive issues E Ulusoy Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 10 | 2015 |
| Elysium as a social allegory: At the nexus of dystopia, cyberpunk, and plutocracy E Ulusoy Markets, Globalization & Development Review 5 (3), 2021 | 5 | 2021 |
| Food prosumption technologies: A symbiotic lens for a degrowth transition H Vicdan, E Ulusoy, JS Tillotson, S Hong, A Ekici, L Mimoun Marketing Theory 24 (2), 289-309, 2024 | 4 | 2024 |
| Alternative food consumption: what is ‘‘alternative’’? V Manna, E Ulusoy, W Batat SAGE Publications (UK and US), 2016 | 4 | 2016 |
| Revisiting The Marketing Strategy: Towards Detecting the Main Factors in Developing a Marketing Strategy E Ulusoy Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 4 | 2015 |
| In Brands that are Proclaimed Sustainable, Consumers do not trust E Ulusoy, PG Barretta The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2015 | 2 | 2015 |
| The Impact of Variability of Front-Line Service Employees on the Customer Perceptions of Service Quality E Ulusoy The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2014 | 2 | 2014 |
| Music Consumption as a Therapeutic Process: Subcultures at the Convergence of Affective, Cognitive, and Conative Conditions E Ulusoy Journal of Biomusical Engineering 3 (1), 1-2, 2015 | 1 | 2015 |
| Subcultures as a learning community and sites of education: Subcultural schooling for social change E Ulusoy ACR North American Advances, 2015 | 1 | 2015 |
| Subcultural escapades: Radical self-expression, therapeutic praxis, and controlled chaos E Ulusoy ACR North American Advances, 2014 | 1 | 2014 |
Soonkwan HongMichigan Technological UniversityVerifierad e-postadress på mtu.edu