| Destination image, self-congruity, and travel behavior: Toward an integrative model MJ Sirgy, C Su Journal of travel research 38 (4), 340-352, 2000 | 1798 | 2000 |
| How do brand communities generate brand relationships? Intermediate mechanisms Z Zhou, Q Zhang, C Su, N Zhou Journal of Business research 65 (7), 890-895, 2012 | 686 | 2012 |
| Face consciousness and risk aversion: do they affect consumer decision‐making? Y Bao, KZ Zhou, C Su Psychology & Marketing 20 (8), 733-755, 2003 | 649 | 2003 |
| Market orientation, job satisfaction, product quality, and firm performance: evidence from China KZ Zhou, JJ Li, N Zhou, C Su Strategic management journal 29 (9), 985-1000, 2008 | 542 | 2008 |
| Entering guanxi: a business ethical dilemma in mainland China? C Su, JE Littlefield Journal of business ethics 33, 199-210, 2001 | 519 | 2001 |
| How face influences consumption-a comparative study of American and Chinese consumers J Juan Li, C Su International Journal of Market Research 49 (2), 237-256, 2007 | 518 | 2007 |
| A review of research methodologies in international business Z Yang, X Wang, C Su International Business Review 15 (6), 601-617, 2006 | 380 | 2006 |
| Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency Z Yang, C Su, KS Fam Journal of Marketing 76 (3), 41-55, 2012 | 361 | 2012 |
| Brand positioning strategy using search engine marketing W Dou, KH Lim, C Su, N Zhou, N Cui MIS quarterly, 261-279, 2010 | 356 | 2010 |
| Going green: How different advertising appeals impact green consumption behavior D Yang, Y Lu, W Zhu, C Su Journal of Business Research 68 (12), 2663-2675, 2015 | 336 | 2015 |
| Explaining housing preference and choice: The role of self-congruity and functional congruity MJ Sirgy, S Grzeskowiak, C Su Journal of Housing and the Built Environment 20, 329-347, 2005 | 268 | 2005 |
| Is Guanxi Orientation Bad, Ethically Speaking? A Study of Chinese Enterprises C Su, MJ Sirgy, JE Littlefield Journal of business ethics 44, 303-312, 2003 | 266 | 2003 |
| Enabling Guanxi Management in China: A Hierarchical Stakeholder Model of Effective Guanxi C Su, RK Mitchell, MJ Sirgy Journal of Business Ethics 71, 301-319, 2007 | 219 | 2007 |
| A paradox of price–quality and market efficiency: a comparative study of the US and China markets KZ Zhou, C Su, Y Bao International Journal of Research in marketing 19 (4), 349-365, 2002 | 197 | 2002 |
| Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China C Su, Z Yang, G Zhuang, N Zhou, W Dou Journal of International Business Studies 40, 668-689, 2009 | 183 | 2009 |
| Trust in interorganizational relationships: A meta-analytic integration W Zhong, C Su, J Peng, Z Yang Journal of management 43 (4), 1050-1075, 2017 | 182 | 2017 |
| The many faces of trust and guanxi behavior: Evidence from marketing channels in China Z Shou, R Guo, Q Zhang, C Su Industrial marketing management 40 (4), 503-509, 2011 | 148 | 2011 |
| A temporal dynamic model of spousal family purchase-decision behavior C Su, EF Fern, K Ye Journal of Marketing Research 40 (3), 268-281, 2003 | 136 | 2003 |
| Institutional theory in business marketing: A conceptual framework and future directions Z Yang, C Su Industrial Marketing Management 43 (5), 721-725, 2014 | 133 | 2014 |
| Managing opportunism in a developing interfirm relationship: The interrelationship of calculative and loyalty commitment Y Liu, C Su, Y Li, T Liu Industrial marketing management 39 (5), 844-852, 2010 | 117 | 2010 |
