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Federica Pascucci
Federica Pascucci
Associate professor of Marketing
Verifierad e-postadress på univpm.it
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Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling
C Ancillai, H Terho, S Cardinali, F Pascucci
Industrial Marketing Management 82, 293-308, 2019
3182019
Inter‐firm R&D collaborations and green innovation value: The role of family firms' involvement and the moderating effects of proximity dimensions
L Ardito, A Messeni Petruzzelli, F Pascucci, E Peruffo
Business Strategy and the Environment 28 (1), 185-197, 2019
2362019
How digital technologies reshape marketing: evidence from a qualitative investigation
F Pascucci, E Savelli, G Gistri
Italian Journal of Marketing 2023 (1), 27-58, 2023
1592023
Towards designing society 5.0 solutions: The new Quintuple Helix-Design Thinking approach to technology
S Bartoloni, E Calò, L Marinelli, F Pascucci, L Dezi, E Carayannis, ...
Technovation 113, 102413, 2022
1142022
The export competitiveness of Italian coffee roasting industry
F Pascucci
British Food Journal 120 (7), 1529-1546, 2018
692018
Export market orientation and international performance in the context of SMEs
F Pascucci, S Bartoloni, GL Gregori
Journal of Small Business & Entrepreneurship 28 (5), 361-375, 2016
592016
Exploring antecedents of social media usage in B2B: a systematic review
F Pascucci, C Ancillai, S Cardinali
Management Research Review 41 (6), 629-656, 2018
532018
Il digital marketing come fattore competitivo
GL Gregori, F Pascucci
Milano, FrancoAngeli Editore.(14 15, 16-17, 2019
442019
Strategie di Marketing Online per il vantaggio competitivo aziendale
F Pascucci
Società Editrice Esculapio, 2013
292013
Genesis of an innovation-based entrepreneurial ecosystem: exploring the role of intellectual capital
L Marinelli, S Bartoloni, F Pascucci, GL Gregori, MF Briamonte
Journal of Intellectual Capital 24 (1), 10-34, 2022
272022
Family ownership and the export performance of SMEs: the moderating role of financial constraints and flexibility
F Pascucci, O Domenichelli, E Peruffo, GL Gregori
Journal of Small Business and Enterprise Development 29 (4), 602-626, 2022
232022
Do connoisseur consumers care about sustainability? Exploring coffee consumption practices through netnography
S Bartoloni, B Ietto, F Pascucci
British Food Journal 124 (13), 305-321, 2022
232022
Trasformazione digitale e sviluppo delle PMI: approcci strategici e strumenti operativi
F Pascucci, V Temperini
G. Giappichelli Editore, 2017
202017
Internet adoption and usage: evidence from Italian micro enterprises
F Pascucci, S Cardinali, C Gigliarano, GL Gregori
International Journal of Entrepreneurship and Small Business 30 (2), 259-280, 2017
192017
Il ritorno alla competitività dell'espresso italiano. Situazione attuale e prospettive future per le imprese della torrefazione di caffè: Situazione attuale e prospettive …
M Giuli, F Pascucci
FrancoAngeli, 2014
132014
Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power
F Pascucci, L Nardi, L Marinelli, M Paolanti, E Frontoni, GL Gregori
Journal of Retailing and Consumer Services 65, 102880, 2022
122022
Responsabilità sociale e questione etica nell’impresa: alcune riflessioni
F Pascucci
Sinergie Italian Journal of Management, 133-150, 2012
112012
Exploring the relationship between entrepreneurial ecosystem inputs and outcomes: the role of digital technology adoption
L Marinelli, S Bartoloni, A Costa, F Pascucci
European Journal of Innovation Management 26 (7), 635-654, 2023
102023
IL MARKETING TRA REALE E VIRTUALE. SFIDE ED OPPORTUNITA'NELL'ERA DIGITALE
F Pascucci
SOCIETA'EDITRICE ESCULAPIO, 2009
102009
Are SMEs' cutting corners' on social media marketing? An exploratory study in the Italian context
S Bartoloni, C Ancillai, F Pascucci, GL Gregori
International Journal of Internet Marketing and Advertising 13 (4), 302-320, 2019
92019
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Artiklar 1–20