| TÜRKİYE’DE TARTIŞMALI REKLAMLAR: KUŞAKLAR ARASI KARŞILAŞTIRMA E Okan, N Yalman Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 31 (2 …, 2013 | 61 | 2013 |
| The effect of brand value on economic growth: A multinational analysis NZ Ökten, EY Okan, Ü Arslan, MÖ Güngör European research on management and business economics 25 (1), 1-7, 2019 | 49 | 2019 |
| The role of social media in political marketing: 2014 local elections of turkey EY Okan, A Topcu, S Akyüz European Journal of business and Management 6 (22), 131-140, 2014 | 36 | 2014 |
| Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach F Kılıç, E Yolbulan Okan Journal of Marketing Communications 27 (8), 881-896, 2021 | 35 | 2021 |
| Nostaljiye genç bakış: nostalji içerikli reklamların postmodern bireyler üzerindeki etkisi E Güzel, EY Okan Business and Economics Research Journal 7 (3), 137-154, 2016 | 35* | 2016 |
| Effects of network capabilities on firm performance across cultures J Papastamatelou, R Busch, B Ötken, EY Okan, K Gassemi International Journal of Management and Economics 49 (1), 79-105, 2016 | 31 | 2016 |
| Şimdi işveren markası zamanı AB Ötken, EY Okan İstanbul: Türkmen Kitabevi, 2015 | 30 | 2015 |
| How the economic situation moderates the influence of available money on compulsive buying of students—a comparative study between Turkey and Greece A Unger, J Papastamatelou, EY Okan, S Aytas Journal of behavioral addictions 3 (3), 173-181, 2014 | 27 | 2014 |
| An exploratory study on the dimensions of employer branding-işveren markalaşmasinin boyutlari üzerine keşifsel bir çalişma A Kuşçu, EY Okan Öneri Dergisi 9 (34), 119-130, 2010 | 24 | 2010 |
| Effectiveness of product placement: An experimental study in Turkey IÖA Gürses, EY Okan Canadian Social Science 10 (1), 56, 2014 | 21 | 2014 |
| İnternet kullanımı motivasyonlarının elektronik ağızdan ağıza iletişim (e-wom) ile ilişkisi üzerine ampirik bir araştırma EY Okan, A Şahin Global Media Journal TR Edition 7 (13), 49-62, 2016 | 16 | 2016 |
| Sustainable city branding: Cittaslow–The case of Turkey HBB Doyduk, EY Okan Global place branding campaigns across cities, regions, and nations, 162-181, 2017 | 14 | 2017 |
| Turkish students’ perceptions of social responsibility and voluntarism C Kaya, AB Ötken, EY Okan MIBES Transactions 8, 56-67, 2014 | 14 | 2014 |
| The role of social media in employer branding AB Otken, EY Okan Entrepreneurship, Business and Economics-Vol. 1: Proceedings of the 15th …, 2016 | 12 | 2016 |
| Anatomy of green marketing EY Okan, N Yalman Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and …, 2015 | 8 | 2015 |
| Examining economic growth through brand development: A multinational analysis D Asfuroglu, NZ Ökten, EY Okan Sage Open 10 (2), 2158244020921871, 2020 | 7 | 2020 |
| Brand crisis in social media: Case study using sentiment analysis A Onden, M Kiygi-Calli, E Yolbulan-Okan Journal of Management Marketing and Logistics 5 (3), 246-254, 2018 | 6 | 2018 |
| An exploratory study on the dimensions of employer branding A Kusce, E Okan Öneri Dergisi 9 (34), 119-130, 2010 | 5 | 2010 |
| Marketing management in Turkey S Ozturkcan, EY Okan Emerald Publishing Limited, 2018 | 4 | 2018 |
| Managing brands at risk: The case of Turkey EY Okan Brand management in emerging markets: Theories and practices, 177-190, 2014 | 3 | 2014 |
Julie PapastamatelouHdWMVerifierad e-postadress på hdwm.org