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Seth Ketron
Seth Ketron
University of St. Thomas
Verifierad e-postadress på stthomas.edu
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A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity
K Cowan, S Ketron
Journal of business research 100, 483-492, 2019
2882019
Prioritizing marketing research in virtual reality: Development of an immersion/fantasy typology
K Cowan, S Ketron
European Journal of Marketing 53 (8), 1585-1611, 2019
942019
Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior
S Ketron, K Naletelich
Journal of Business Research 96, 73-84, 2019
862019
Consumer cynicism and perceived deception in vanity sizing: The moderating role of retailer (dis) honesty
S Ketron
Journal of Retailing and Consumer Services 33, 33-42, 2016
612016
Overcoming information overload in retail environments: Imagination and sales promotion in a wine context
S Ketron, N Spears, B Dai
Journal of Retailing and Consumer Services 33, 23-32, 2016
552016
How individualism–collectivism influences consumer responses to the sharing economy: Consociality and promotional type
S Mai, S Ketron, J Yang
Psychology & Marketing 37 (5), 677-688, 2020
422020
Investigating the effect of quality of grammar and mechanics (QGAM) in online reviews: The mediating role of reviewer crediblity
S Ketron
Journal of Business Research 81, 51-59, 2017
402017
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses
K Cowan, S Ketron, A Kostyk, K Kristofferson
Journal of retailing 99 (3), 385-399, 2023
352023
Identifying consumer segments based on COVID‐19 pandemic perceptions and responses
X Sheng, SC Ketron, Y Wan
Journal of Consumer Affairs 56 (1), 34-67, 2022
322022
Perceived product sizes in visually complex environments
S Ketron
Journal of Retailing 94 (2), 154-166, 2018
322018
The role of positioning in the retail banking industry of Sub-Saharan Africa
C Blankson, S Ketron, J Darmoe
International Journal of Bank Marketing 35 (4), 685-713, 2017
312017
Positioning strategies and congruence in the positioning of high‐end indigenous and foreign retailers in sub‐Saharan Africa: An illustration from Ghana
C Blankson, MF Nkrumah, G Opare, S Ketron
Thunderbird International Business Review 60 (4), 535-548, 2018
272018
How e-readers have changed personal connections with books
S Ketron, K Naletelich
Qualitative market research: An international journal 19 (4), 433-452, 2016
252016
How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation
ES Mai, S Ketron
Journal of Business Research 140, 684-692, 2022
232022
Representational versus abstract imagery: Effects on purchase intentions between vice and virtue foods
S Ketron, K Naletelich, S Migliorati
Journal of business research 125, 52-62, 2021
222021
Improving student presentation skills using asynchronous video-based projects
A Namin, SC Ketron, VD Kaltcheva, RD Winsor
Journal of Management Education 45 (6), 987-1010, 2021
202021
Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations
S Ketron, N Spears
Journal of Retailing and Consumer Services 54, 102021, 2020
202020
Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information
N Spears, S Ketron, W Ngamsiriudom
Journal of Consumer Behaviour 15 (6), 527-537, 2016
202016
The “company politics” of social stances: How conservative vs. liberal consumers respond to corporate political stance-taking
S Ketron, S Kwaramba, M Williams
Journal of Business Research 146, 354-362, 2022
192022
Positioning strategies by foreign retailers at the Accra Mall in Ghana: A case study approach
C Blankson, S Ketron, S Coffie
Journal of Managerial Issues, 294-314, 2017
182017
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Artiklar 1–20