| Picturing the party: Instagram and party campaigning in the 2014 Swedish elections K Filimonov, U Russmann, J Svensson Social media+ society 2 (3), 2056305116662179, 2016 | 333 | 2016 |
| Campaigning in the fourth age of political communication. A multi-method study on the use of Facebook by German and Austrian parties in the 2013 national election campaigns M Magin, N Podschuweit, J Haßler, U Russmann Information, communication & society 20 (11), 1698-1719, 2017 | 277 | 2017 |
| Introduction to visual communication in the age of social media: Conceptual, theoretical and methodological challenges U Russmann, J Svensson Media and Communication 5 (4), 1-5, 2017 | 165 | 2017 |
| Studying organizations on Instagram U Russmann, J Svensson Information 7 (4), 58, 2016 | 132 | 2016 |
| “Beer is more efficient than social media”—Political parties and strategic communication in Austrian and Swiss national elections U Klinger, U Russmann Social Media Campaigning in Europe, 7-21, 2020 | 92 | 2020 |
| Political parties and their pictures: Visual communication on Instagram in Swedish and Norwegian election campaigns U Russmann, J Svensson, AO Larsson Visual political communication, 119-144, 2019 | 79 | 2019 |
| Are campaigns getting uglier, and who is to blame? Negativity, dramatization and populism on Facebook in the 2014 and 2019 EP election campaigns U Klinger, K Koc-Michalska, U Russmann Political Communication 40 (3), 263-282, 2023 | 62 | 2023 |
| Interaction on Instagram?: glimpses from the 2014 Swedish elections U Russmann, J Svensson International Journal of E-Politics (IJEP) 8 (1), 50-66, 2017 | 59 | 2017 |
| News consumption and trust in online and social media: An in-depth qualitative study of young adults in Austria U Russmann, A Hess International Journal of Communication 14, 18, 2020 | 43 | 2020 |
| Agenda Building in österreichischen Nationalratswahlkämpfen, 1970-2008 G Melischek, U Rußmann, J Seethaler na, 2010 | 34 | 2010 |
| Campaigning on Facebook in the 2019 European Parliament Election: Informing, interacting with, and mobilising voters J Haßler, M Magin, U Russmann, V Fenoll Springer Nature, 2021 | 30 | 2021 |
| Strikingly similar: Comparing visual political communication of populist and non-populist parties across 28 countries X Farkas, D Jackson, P Baranowski, M Bene, U Russmann, A Veneti European Journal of Communication 37 (5), 545-562, 2022 | 29 | 2022 |
| Agenda Setting und Internet U Rußmann Nomos Verlagsgesellschaft mbH & Co. KG, 2007 | 29 | 2007 |
| Mandating dialogue? International perspectives on differences between theory and practice U Russmann, AB Lane Public relations review 46 (1), 101819, 2020 | 28 | 2020 |
| Negative Campaigning in Party-Controlled Communication Channels: Party communication strategies in campaign posters, newspaper advertisement, and press releases during the 2008 … U Russmann Journal of Political Marketing 16 (2), 95-117, 2017 | 27 | 2017 |
| Digitalization in public relations—Changing competences: A longitudinal analysis of skills required in PR job ads J Bernhard, U Russmann Public Relations Review 49 (1), 102283, 2023 | 26 | 2023 |
| The sociodemographics of political public deliberation: Measuring deliberative quality in different user groups U Klinger, U Russmann Communications 40 (4), 471-484, 2015 | 24 | 2015 |
| Webkampagnen im Vergleich U Rußmann Superwahljahr 2009: Vergleichende Analysen aus Anlass der Wahlen zum …, 2011 | 23 | 2011 |
| Die Qualität politischer Online-Diskussionen: Empirische Befunde zur verständigungsorientierten Kommunikation auf Facebook U Russmann Demokratisierung durch Social Media? Mediensymposium 2012, 177-195, 2015 | 22 | 2015 |
| Online political discourse on Facebook: An analysis of political campaign communication in Austria U Rußmann Zeitschrift für Politikberatung (ZPB)/Policy Advice and Political Consulting …, 2012 | 21 | 2012 |
