| Who are organic food consumers? A compilation and review of why people purchase organic food RS Hughner, P McDonagh, A Prothero, CJ Shultz, J Stanton Journal of Consumer Behaviour: An International Research Review 6 (2‐3), 94-110, 2007 | 2734 | 2007 |
| From segmentation to fragmentation: markets and marketing strategy in the postmodern era A Fuat Firat, CJ Shultz European journal of marketing 31 (3/4), 183-207, 1997 | 877 | 1997 |
| The effects of counterfeiting on consumer search JW Gentry, S Putrevu, CJ Shultz Journal of Consumer Behaviour: An International Research Review 5 (3), 245-256, 2006 | 403 | 2006 |
| How now Ralph Lauren? The separation of brand and product in a counterfeit culture. JW Gentry, S Putrevu, C Shultz II, S Commuri Advances in consumer research 28 (1), 2001 | 387 | 2001 |
| Sustainability as megatrend: Two schools of macromarketing thought JD Mittelstaedt, CJ Shultz, WE Kilbourne, M Peterson Journal of Macromarketing 34 (3), 253-264, 2014 | 330 | 2014 |
| Marketing and the tragedy of the commons: A synthesis, commentary, and analysis for action CJ Shultz, MB Holbrook Journal of Public Policy & Marketing 18 (2), 218-229, 1999 | 325 | 1999 |
| Airbnb: Exciting innovation or passing fad? A Varma, N Jukic, A Pestek, CJ Shultz, S Nestorov Tourism Management Perspectives 20, 228-237, 2016 | 303 | 2016 |
| Protecting intellectual property: Strategies and recommendations to deter counterfeiting and brand piracy in global markets CJ Shultz II, B Saporito The Columbia Journal of World Business 31 (1), 18-28, 1996 | 245 | 1996 |
| The scourge of global counterfeiting A Nill, CJ Shultz Business Horizons 39 (6), 37-43, 1996 | 221 | 1996 |
| The paradoxical relationships between marketing and vulnerability CJ Shultz, MB Holbrook Journal of Public Policy & Marketing 28 (1), 124-127, 2009 | 220 | 2009 |
| Program involvement NI Tavassoli, G Fitzsimons Journal of Advertising Research, 61, 1995 | 208 | 1995 |
| Marketing as constructive engagement CJ Shultz Journal of Public Policy & Marketing 26 (2), 293-301, 2007 | 203 | 2007 |
| Titanic: Consuming the Myths and Meanings of an Ambiguous Brand S Brown, P McDonagh, CJ Shultz Journal of Consumer Research 40 (4), 595-614, 2013 | 164 | 2013 |
| Situational and Dispositional Predictors of Performance: A Test of the Hypothesized Machiavellianism Structure Interaction Among Sales Persons1 CJ Shultz Journal of Applied Social Psychology 23 (6), 478-498, 1993 | 136 | 1993 |
| Brand name translation: language constraints, product attributes, and consumer perceptions in East and Southeast Asia FC Hong, A Pecotich, CJ Shultz Journal of International Marketing 10 (2), 29-45, 2002 | 123 | 2002 |
| Politics at Mao's court: Gao Gang and party factionalism in the early 1950s FC Teiwes Routledge, 2016 | 119 | 2016 |
| Marketing and development in the transition economies of Southeast Asia: Policy explication, assessment, and implications CJ Shultz, A Pecotich Journal of Public Policy & Marketing 16 (1), 55-68, 1997 | 98 | 1997 |
| Reframing agribusiness: moving from farm to market centric CJ Shultz, MR Edwards Journal of Agribusiness 23 (1), 2005 | 97 | 2005 |
| When policies and marketing systems explode: An assessment of food marketing in the war-ravaged Balkans and implications for recovery, sustainable peace, and prosperity CJ Shultz, TJ Burkink, B Grbac, N Renko Journal of Public Policy & Marketing 24 (1), 24-37, 2005 | 95 | 2005 |
| Toward a doctrine of socially responsible marketing (SRM): A macro and normative-ethical perspective G Laczniak, C Shultz Journal of Macromarketing 41 (2), 201-231, 2021 | 94 | 2021 |
