| List price and discount in a stochastic selling process ZE Ning Marketing Science 40 (2), 366-387, 2021 | 24* | 2021 |
| Targeted advertising as implicit recommendation: strategic mistargeting and personal data opt-out ZE Ning, J Shin, J Yu Marketing Science, 2024 | 15* | 2024 |
| How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms HH Cao, L Ma, ZE Ning, B Sun Management Science, 2023 | 14 | 2023 |
| Following the customers: Dynamic competitive repositioning ZE Ning, JM Villas-Boas Management Science 68 (2), 1002-1018, 2022 | 9 | 2022 |
| Browse or experience ZE Ning, JM Villas-Boas Marketing Science 42 (2), 336-359, 2023 | 7 | 2023 |
| To Each Their Own: Personalized Product Positioning and Competition J Du, ZE Ning Available at SSRN 4544514, 2023 | 1 | 2023 |
| Search Fatigue, Choice Deferral, and Closure ZE Ning, JM Villas-Boas, Y Yao Marketing Science, 2025 | | 2025 |
| Bargaining Between Collaborators of a Stochastic Project ZE Ning Available at SSRN 3679737, 2023 | | 2023 |
| How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms HH Cao, L Ma, ZE Ning, B Sun | | 2020 |