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Rui Biscaia
Rui Biscaia
Reader (Associate Professor) (with habilitation), University of Bath
Verifierad e-postadress på bath.ac.uk - Startsida
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Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions
R Biscaia, A Correia, S Ross, A Rosado, J Marôco
Journal of Sport Management 27 (3), 288-302, 2013
5072013
Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context
M Yoshida, B Gordon, M Nakazawa, R Biscaia
Journal of Sport Management 28 (4), 399-417, 2014
4452014
The effects of emotions on football spectators' satisfaction and behavioural intentions
R Biscaia, A Correia, A Rosado, J Maroco, S Ross
European Sport Management Quarterly 12 (3), 227-242, 2012
3052012
Spectator-Based Brand Equity in Professional Soccer
R Biscaia, A Correia, S Ross, A Rosado, J Marôco
Sport Marketing Quarterly 22 (1), 20-32, 2013
1812013
Investigating the role of fan club membership on perceptions of team brand equity in football
R Biscaia, S Ross, M Yoshida, A Correia, A Rosado, J Marôco
Sport Management Review 19 (2), 157-170, 2016
1672016
Sport brands: brand relationships and consumer behavior
T Kunkel, R Biscaia
Sport Marketing Quarterly 29 (1), 3-17, 2020
1492020
Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans
R Biscaia, A Correia, S Ross, A Rosado
International Journal of Sports Marketing & Sponsorship 16 (1), 7-23, 2014
1452014
Understanding online event experience: The importance of communication, engagement and interaction
H Kharouf, R Biscaia, A Garcia-Perez, E Hickman
Journal of Business Research 121, 735-746, 2020
1402020
No More “Good” Intentions: Purchase Behaviors in Sponsorship
N Zaharia, R Biscaia, D Gray, D Stotlar
Journal of Sport Management 30 (2), 162-175, 2016
1382016
The role of service quality and ticket pricing on satisfaction and behavioural intentions within professional football
R Biscaia, A Correia, M Yoshida, A Rosado, J Marôco
International Journal of Sports Marketing & Sponsorship 14 (4), 301-325, 2013
1272013
Examining fan engagement through social networking sites
TO Santos, A Correia, R Biscaia, A Pegoraro
International Journal of Sports Marketing and Sponsorship 20 (1), 163-183, 2019
1252019
Ableism as a regulator of social practice and disabled peoples’ self-determination to participate in sport and physical activity
I Brittain, R Biscaia, S Gérard
Leisure Studies 39 (2), 209-224, 2020
1102020
Conceptualising and measuring fan identity using stakeholder theory
R Biscaia, DP Hedlund, G Dickson, M Naylor
European Sport Management Quarterly 18 (4), 459-581, 2018
1042018
Service quality and its effects on consumer outcomes: a meta-analytic review in spectator sport
R Biscaia, M Yoshida, Y Kim
European Sport Management Quarterly 23 (3), 897-921, 2023
972023
A model bridging team brand experience and sponsorship brand experience
R Biscaia, G Trail, S Ross, M Yoshida
International Journal of Sports Marketing and Sponsorship 18 (4), 380-399, 2017
932017
Validation of the Portuguese version of the Personal Outcomes Scale
C Simões, S Santos, R Biscaia
International Journal of Clinical and Health Psychology, 2016
80*2016
A conceptual framework to understand the creation of athlete brand and its implications
A Hasaan, K Kerem, R Biscaia, KJA Agyemang
International Journal of Sport Management and Marketing 18 (3), 169-198, 2018
732018
The role of emotions on consumers’ satisfaction within the fitness context
V Pedragosa, R Biscaia, A Correia
Motriz 21 (2), 116-124, 2015
732015
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
T Kunkel, R Biscaia, A Arai, K Agyemang
Journal of Sport Management 34 (3), 201-216, 2020
672020
Entrepreneurial intentions of sport sciences students and theory of planned behavior
A Naia, R Baptista, R Biscaia, C Januário, V Trigo
Motriz: Revista de Educação Física 23, 14-21, 2017
642017
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Artiklar 1–20