Robert V. Kozinets

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Medförfattare

John F. Sherry, Jr.Herrick Professor of Marketing Emeritus, Univ Notre DameVerifierad e-postadress på nd.edu
Russell BelkYork UniversityVerifierad e-postadress på schulich.yorku.ca
stefania borghiniBocconiVerifierad e-postadress på unibocconi.it
Jay HandelmanSmith School of Business - Queen's UniversityVerifierad e-postadress på business.queensu.ca
Kristine DE VALCKProfessor of Marketing, HEC ParisVerifierad e-postadress på hec.fr
Benet DeBerry-Spence, Ph.D.Professor of Marketing, University of Illinois ChicagoVerifierad e-postadress på uic.edu
Krittinee NuttavuthisitAssociate Professor of Marketing, Sasin of Chulalongkorn UniversityVerifierad e-postadress på sasin.edu
Adam DuhachekBielinski Family Faculty Scholar, Professor of Marketing, University of Illinois-ChicagoVerifierad e-postadress på uic.edu
Sarah JS WilnerAssociate Professor of Marketing and Chair, Brand Communications, Wilfrid Laurier UniversityVerifierad e-postadress på wlu.ca
ANDREA WOJNICKICommunication Coach - Talk About Talk Inc.Verifierad e-postadress på talkabouttalk.com
Rossella GambettiProfessor of Branding and Consumer Culture; Labcom, Università CattolicaVerifierad e-postadress på unicatt.it
Mary Ann McGrathProfessor of Marketing Loyola University ChicagoVerifierad e-postadress på luc.edu
Avi ShankarUniversity of BristolVerifierad e-postadress på bristol.ac.uk
Ulrike GretzelSenior Fellow, University of Southern CaliforniaVerifierad e-postadress på usc.edu
bernard covaProfessor of Marketing, Kedge Business SchoolVerifierad e-postadress på kedgebs.com
Albert M. Muñiz, Jr.Driehaus College of Business, DePaul UniversityVerifierad e-postadress på depaul.edu
Anthony PattersonProfessor of Marketing, Lancaster UniversityVerifierad e-postadress på lancaster.ac.uk
Rachel AshmanReader in Marketing, University of LiverpoolVerifierad e-postadress på liverpool.ac.uk
Hope SchauProfessor of Marketing, Paul Merage School, University of California IrvineVerifierad e-postadress på ad.uci.edu
Andrea HemetsbergerProfessor of Branding, University of InnsbruckVerifierad e-postadress på uibk.ac.at

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Robert V. Kozinets

Professor, University of Southern California

Verifierad e-postadress på usc.edu - Startsida

Sharing Economy Social Media Marketing Activism Consumer Research Influencer Marketing


Titel Sortera efter citat Sortera efter år Sortera efter titel	Citeras av Citeras av	År
Netnography: Redefined RV Kozinets Sage, 2015	8105	2015
The field behind the screen: Using netnography for marketing research in online communities RV Kozinets Journal of marketing research 39 (1), 61-72, 2002	6789	2002
Networked narratives: Understanding word-of-mouth marketing in online communities RV Kozinets, K De Valck, AC Wojnicki, SJS Wilner Journal of marketing 74 (2), 71-89, 2010	3851	2010
E-tribalized marketing?: The strategic implications of virtual communities of consumption RV Kozinets European management journal 17 (3), 252-264, 1999	2738	1999
Teaching old brands new tricks: Retro branding and the revival of brand meaning S Brown, RV Kozinets, JF Sherry Jr Journal of marketing 67 (3), 19-33, 2003	2508	2003
Can consumers escape the market? Emancipatory illuminations from Burning Man RV Kozinets Journal of Consumer research 29 (1), 20-38, 2002	2058	2002
Utopian Enterprise: Articulating the Meanings of Star Trek's Culture of Consumption RV Kozinets Journal of consumer research 28 (1), 67-88, 2001	1931	2001
Netnography: The essential guide to qualitative social media research RV Kozinets SAGE Publications Limited, 2020	1596	2020
On netnography: Initial reflections on consumer research investigations of cyberculture RV Kozinets Advances in consumer research 25 (1), 366-371, 1998	1589	1998
Adversaries of consumption: Consumer movements, activism, and ideology RV Kozinets, JM Handelman Journal of consumer research 31 (3), 691-704, 2004	1580	2004
Netnography 2.0 RV Kozinets Handbook of Qualitative Research Methods in Marketing, 129-142, 2007	1399*	2007
Netnografia: realizando pesquisa etnográfica online (Portuguese/ Brazilian translation of Netnography 1st ed.) RV Kozinets Penso Editora, 2014	1052	2014
The wisdom of consumer crowds: Collective innovation in the age of networked marketing RV Kozinets, A Hemetsberger, HJ Schau Journal of macromarketing 28 (4), 339-354, 2008	919	2008
Qualitative consumer and marketing research RW Belk, E Fischer, RV Kozinets SAGE Publications Ltd, 2013	851	2013
Consumer Tribes B Cova, R Kozinets, A Shankar Routledge, 2007	851	2007
''I Want to Believe'': A Netnography of the X-Philes' Subculture of Consumption RV Kozinets ADVANCES IN CONSUMER RESEARCH, VOL XXIV 24, 470-475, 1997	824	1997
Themed flagship brand stores in the new millennium: theory, practice, prospects RV Kozinets, JF Sherry, B DeBerry-Spence, A Duhachek, K Nuttavuthisit, ... Journal of retailing 78 (1), 17-29, 2002	762	2002
Ludic agency and retail spectacle RV Kozinets, JF Sherry Jr, D Storm, A Duhachek, K Nuttavuthisit, ... Journal of Consumer Research 31 (3), 658-672, 2004	596	2004
Ensouling consumption: A netnographic exploration of the meaning of boycotting behavior. RV Kozinets, J Handelman Advances in consumer research 25 (1), 1998	590	1998
Click to connect: netnography and tribal advertising RV Kozinets Journal of advertising research 46 (3), 279-288, 2006	582	2006

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