| Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy S Quinton, A Canhoto, S Molinillo, R Pera, T Budhathoki Journal of Strategic Marketing 26 (5), 427-439, 2018 | 419 | 2018 |
| ChatGPT adoption and anxiety: a cross-country analysis utilising the unified theory of acceptance and use of technology (UTAUT) T Budhathoki, A Zirar, ET Njoya, A Timsina Studies in Higher Education, 1-16, 2024 | 33 | 2024 |
| Compassionate customer service in ethnic minority microbusinesses M Haq, M Johanson, J Davies, LP Dana, T Budhathoki Journal of Business Research 126, 279-290, 2021 | 32 | 2021 |
| Does culture impact private label performance? T Budhathoki, J Schmitt, N Michaelidou International Marketing Review 35 (1), 93-112, 2018 | 16 | 2018 |
| Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries N Michaelidou, M Micevski, S Kadic-Maglajlic, T Budhathoki, S Sarkar International Marketing Review 36 (6), 979-995, 2019 | 11 | 2019 |
| The impact of culture on own-label brands performance T Budhathoki, J Schmitt Loughborough University, 2014 | 5 | 2014 |
| The Digital Orientation of European SMEs: Initial findings from an International Study S Quinton, A Canhoto, T Budhathoki Exp. Eye Res 135, 146-163, 2015 | 4 | 2015 |
| Microentrepreneurial commitment and perseverance in local communities during the COVID-19 crisis M Haq, W Ng, T Budhathoki, J Davies, L Dana International Journal of Entrepreneurial Behavior & Research, 2025 | | 2025 |
| The Effects of Cultural Tightness and Looseness on Private Label Brands Performance T Budhathoki, M Haq Academy of Marketing, 2022 | | 2022 |
| Microbusinesses as drivers of economic recovery: The role of entrepreneurial commitment and perseverance in the coronavirus pandemic T Budhathoki, M Haq, W Ng, J Davies European Academy of Management (EURAM), 2022 | | 2022 |
| Does Cultural Differences in Uncertainty Avoidance Impact Private Label Brands Choice? T Budhathoki British Academy of Management (BAM), 2019 | | 2019 |
| What makes a digital innovator? S Quinton, A Canhoto, T Budhathoki The Growing Business Handbook: Inspiration and advise from successful …, 2016 | | 2016 |
| Roles of Capabilities and Leader Characteristics in SME Digital Innovation T Budhathoki, R Pera, S Quinton, S Molinillo-Jiménez Ribeiro Soriano, Domingo Enrique (Editor literario), 2016 | | 2016 |
| The Role of National Culture on Own-Label Brands Performance T Budhathoki, J Schmitt, N Michaelidou Academy of Marketing, 2015 | | 2015 |
| Does culture impact private label performance? Tribikram Budhathoki, Julien Schmitt, Nina Michaelidou T Budhathoki | | |
Ana Isabel CanhotoUniversity of SussexVerifierad e-postadress på sussex.ac.uk