| The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: The moderating role of consumer demographics W Manyanga, C Makanyeza, Z Muranda Cogent Business & Management 9 (1), 1-20, 2022 | 122 | 2022 |
| The effect of debt financing on the financial performance of SMEs in Zimbabwe W Manyanga, J Kanyepe, L Chikazhe, T Manyanga Cogent Social Sciences 9 (2), 2282724, 2023 | 11 | 2023 |
| The impact of digital marketing in financial organizations in Zimbabwe E Matanhire, I Vingirayi, W Manyanga International Journal of Information, Business and Management 13 (2), 1-20, 2021 | 10 | 2021 |
| The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age W Manyanga, J Kanyepe, L Chikazhe, T Manyanga Cogent Business & Management 11 (1), 2302311, 2024 | 8 | 2024 |
| The impact of electronic customer relationship management on customer retention in zimbabwe's banking sector W Manyanga, P Viriri, P Mashonjowa, P Ruzvidzo, T Manyanga International Journal of Information, Business and Management 14 (3), 55-66, 2022 | 7 | 2022 |
| The effect of corporate social responsibility on brand awareness: Evidence from the insurance sector in Zimbabwe KC Gaura, W Manyanga, L Chikazhe Journal of Marketing and Consumer Behaviour in Emerging Markets, 2021 | 7 | 2021 |
| EFFECT OF INTERNET BANKING ON CUSTOMER SATISFACTION IN THE BANKING SECTOR IN ZIMBABWE W Manyanga, P Ruzvidzo, T Chinokopota International Journal of Information, Business and Management 14 (2), 112-127, 2022 | 6* | 2022 |
| The effect of brand image on customer choices in the zimbabwean food industry W Manyanga International Journal of Information, Business, and Management, 2022 | 5 | 2022 |
| The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: the moderating role of consumer demographics Z Manyanga, W., Makanyeza, c., & Muranda Cogent Business & Management 9 (1), 2082015, 2022 | 5* | 2022 |
| Mediating effects of customer satisfaction and word-of-mouth intention on the relationship between customer experience and loyalty: evidence from the banking sector in Zimbabwe. W Manyanga CHINHOYI UNIVERSITY OF TECHNOLOGY, 2022 | 3 | 2022 |
| Effect of the ubiquity of mobile banking on customer satisfaction in the banking sector in Zimbabwe W Manyanga, T Chinokopota, P Ruzvidzo International Journal of Multidisciplinary Research and Growth Evaluation 2 …, 2021 | 2 | 2021 |
| The Effect of Brand Image on Customer Choices in the Zimbabwean Food Industry I Vingirayi, E Matanhire, W Manyanga Journal of Business Management and Economics 9 (02), 09-20, 2021 | 2 | 2021 |
| Supply Chain Risk Factors, Technological Capabilities, and Firm Performance of Small to Medium Enterprises (SMEs) J Kanyepe, T Musasa, M Wilbert Journal of Small Business Strategy 35 (1), 115-128, 2025 | | 2025 |
| Fleet Management Practices and Occupational health and Safety in the funeral assurance sector: The Mediating Role of Safety Culture J Kanyepe, N Kasambuwa, W Manyanga Asian Journal of Management, Entrepreneurship and Social Science 3 (04), 1-35, 2023 | | 2023 |
| The influence of country of origin effect on export marketing performance in the cotton industry of Zimbabwe M Wilbert, R Patricia, M Tendai | | 2022 |
| The influence of country of origin effect on export marketing performance in the cotton industry of Zimbabwe W Manyanga, P Ruzvidzo, T Manyanga International Journal of Multidisciplinary Research and Growth Evaluation 3 …, 2022 | | 2022 |
| E-Business in Emerging Markets: A Zimbabwean Perspective W Manyanga Scholars’ Press, 2020 | | 2020 |
Dr James KanyepeSenior Lecturer in the Department of ManagementVerifierad e-postadress på ub.ac.bw