Walter Wymer

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Riza CasidyProfessor of Marketing, Macquarie UniversityVerifierad e-postadress på mq.edu.au
Professor Sharyn Rundle-ThieleFounding Director, Social Marketing@Griffith, Griffith UniversityVerifierad e-postadress på griffith.edu.au
Faye ZhuRowan UniversityVerifierad e-postadress på rowan.edu
Toni HIltonDean of School of Business and Law, University of Brighton; Professor of MarketingVerifierad e-postadress på brighton.ac.uk
Helena AlvesUniversidade da Beira Interior - UBI/DGE/NECE - PortugalVerifierad e-postadress på ubi.pt
Debra Z. BasilProfessor of Marketing, University of LethbridgeVerifierad e-postadress på uleth.ca
Aron O'CassLa Trobe UniversityVerifierad e-postadress på latrobe.edu.au
Wendy ScaifeAssoc. Prof. and Director, Australian Centre for Philanthropy and Nonprofit Studies - Queensland University of Technology, AustraliaVerifierad e-postadress på qut.edu.au
Hellen GrossProfessor for Culture and Social ManagementVerifierad e-postadress på hs-coburg.de
Sandra MottnerProfessor of Marketing, Western Washington UniversityVerifierad e-postadress på wwu.edu
Patricia KnowlesClemson UniversityVerifierad e-postadress på clemson.edu
Bernd HelmigProfessor of ManagementVerifierad e-postadress på uni-mannheim.de
Michael Jay PolonskyAlfred Deakin Professor and Head of the Department of Marketing, Deakin University - AustraliaVerifierad e-postadress på deakin.edu.au
Craig FurneauxQueensland University of TechnologyVerifierad e-postadress på qut.edu.au
Amparo Cervera-TauletUniversity of Valencia, SpainVerifierad e-postadress på uv.es
Walesska SchlesingerProfesora Titular de la Universidad de ValenciaVerifierad e-postadress på uv.es
MERCEDES GALAN-LADEROUNIVERSITY OF EXTREMADURA (UNIVERSIDAD DE EXTREMADURA)Verifierad e-postadress på unex.es
Mareike MöhlmannBentley UniversityVerifierad e-postadress på bentley.edu
Ljiljana Najev ČačijaAssociate professor, Faculty of economics SplitVerifierad e-postadress på efst.hr
Agota Giedre RaisieneProfessor, Mykolas Romeris UniversityVerifierad e-postadress på mruni.eu

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Walter Wymer

Professor of Marketing, University of Lethbridge

Verifierad e-postadress på uleth.ca - Startsida

nonprofit management nonprofit marketing philanthropy nonprofit brand volunteerism


Titel Sortera efter citat Sortera efter år Sortera efter titel	Citeras av Citeras av	År
IT‐based services and service quality in consumer banking FX Zhu, W Wymer, I Chen International journal of service industry management 13 (1), 69-90, 2002	806	2002
Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings W Wymer, S Samu Best Business Books, 2003	411*	2003
Developing more effective social marketing strategies W Wymer Journal of Social Marketing 1 (1), 17-31, 2011	408	2011
A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price R Casidy, W Wymer Journal of retailing and consumer services 32, 189-197, 2016	380	2016
The effect of fit and dominance in cause marketing communications S Samu, W Wymer Journal of Business Research 62 (4), 432-440, 2009	257	2009
Nonprofit marketing: Marketing management for charitable and nongovernmental organizations W Wymer, P Knowles, R Gomes Sage, 2006	208	2006
Rethinking the boundaries of social marketing: Activism or advertising? W Wymer Journal of business research 63 (2), 99-103, 2010	181	2010
Refining the conceptualization of brand authenticity MM Akbar, W Wymer Journal of Brand Management 24, 14-32, 2017	176	2017
Conceptual foundations and practical guidelines for recruiting volunteers to serve in local nonprofit organizations: Part I WW Wymer Jr, BJ Starnes Journal of Nonprofit & Public Sector Marketing 9 (1-2), 63-96, 2001	156	2001
Segmenting volunteers using values, self-esteem, empathy, and facilitation as determinant variables WW Wymer Jr Journal of Nonprofit & Public Sector Marketing 5 (2), 3-28, 1997	149	1997
Using social marketing to enhance hotel reuse programs J Shang, DZ Basil, W Wymer Journal of Business Research 63 (2), 166-172, 2010	148	2010
The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector R Casidy, W Wymer Journal of Brand Management 22, 117-135, 2015	145	2015
Volunteer service as symbolic consumption: Gender and occupational differences in volunteering WW Wymer Jr, S Samu Journal of Marketing Management 18 (9-10), 971-989, 2002	137	2002
The limitations and potentialities of green marketing W Wymer, MJ Polonsky Journal of Nonprofit & Public Sector Marketing 27 (3), 239-262, 2015	134	2015
Determinants of volunteerism: A cross-disciplinary review and research agenda W Wymer, G Riecken, U Yavas Journal of Nonprofit & Public Sector Marketing 4 (4), 3-26, 1996	116	1996
The influence of cause marketing associations on product and cause brand value W Wymer, S Samu International Journal of Nonprofit and Voluntary Sector Marketing 14 (1), 1-20, 2009	112	2009
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers R Casidy, W Wymer, A O'cass Tourism Management 66, 72-84, 2018	108	2018
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions W Schlesinger, A Cervera-Taulet, W Wymer Journal of Marketing for Higher Education 33 (1), 1-19, 2023	101	2023
Stand-alone ethics, social responsibility, and sustainability course requirements: A snapshot from Australia and New Zealand SR Rundle-Thiele, W Wymer Journal of Marketing Education 32 (1), 5-12, 2010	97	2010
Differentiating literacy volunteers: A segmentation analysis for target marketing WW Wymer Jr International Journal of Nonprofit and Voluntary Sector Marketing 8 (3), 267-285, 2003	89	2003

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