| The value architecture of servitization: Expanding the research scope PCG Martin, A Schroeder, AZ Bigdeli Journal of Business Research 104, 438-449, 2019 | 106 | 2019 |
| Managing start-up–incumbent digital solution co-creation: a four-phase process for intermediation in innovative contexts PC Garcia Martin, D Sjödin, S Nair, V Parida Industry and Innovation 31 (5), 579-605, 2024 | 17 | 2024 |
| Scaling Digital Solutions in Traditional Industries: A Mission Impossible for Small Firms? PCG Martin, N Koporčić, V Parida, D Sjödin California Management Review Insights, 2023 | 3 | 2023 |
| Servitization business value: An ego-network perspective PC Garcia Martin, A Schroeder, A Ziaee Bigdeli, TS Baines | 3 | 2018 |
| THE CIRCULAR ECONOMY IN THE FASHION INDUSTRY: IMPLICATIONS AND CHALLENGES FOR ITALIAN SMEs PC Garcia Martin | 3 | 2016 |
| Value in servitization: From dyad to network level PC Garcia Martin, A Schroeder, A Ziaee Bigdeli, TS Baines | 1 | 2017 |
| Advancing Circularity in Industrial Ecosystems: Stay in the Loop! PCG Martin, D Panda, V Parida California Management Review Insights, 2024 | | 2024 |
| Scaling Digital Service Solutions: Role Dynamics Between OEMs and Service Units PCG Martin, V Parida Book of Abstracts, 108, 2024 | | 2024 |
| The relevance of service units in digital servitization: exploring maximisation mechanisms in the value capture process PC Garcia Martin, V Parida, D Sjödin EurOMA Conference, 2023 | | 2023 |
| How can small innovative firms successfully scale digital solutions in traditional industries? PC Garcia Martin, V Parida, D Sjödin Spring Servitization Conference, 2023 | | 2023 |
| The role of innovation intermediaries in managing corporate–start-up collaborations PC Garcia Martin, D Sjödin, V Parida EurOMA Conference, 2022 | | 2022 |
| Reverse knowledge transfer in digital servitization: A global approach to service provision PC Garcia Martin, V Parida, D Sjödin Spring Servitization Conference, 2022 | | 2022 |
| Introducing advanced services in the market: an ego-network perspective on the value capture process of small and medium-sized enterprises (SMEs) PC Garcia Martin Aston University, 2020 | | 2020 |
| Servitization business value: An ego-network perspective PCG Martin, A Schroeder, AZ Bigdeli, TS Baines 25th International EurOMA Conference, 2018 | | 2018 |
| Value in servitization: From dyad to network level PCG Martin, A Schroeder, AZ Bigdeli, TS Baines 24th EurOMA conference, 2017 | | 2017 |
