| Service innovation in the digital age M Barrett, E Davidson, J Prabhu, SL Vargo MIS quarterly 39 (1), 135-154, 2015 | 1593 | 2015 |
| Radical innovation across nations: The preeminence of corporate culture GJ Tellis, JC Prabhu, RK Chandy Journal of marketing 73 (1), 3-23, 2009 | 1454 | 2009 |
| The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting C Ranaweera, J Prabhu International journal of service industry management 14 (4), 374-395, 2003 | 1386 | 2003 |
| Innovation for inclusive growth: Towards a theoretical framework and a research agenda G George, AM McGahan, J Prabhu Journal of management studies 49 (4), 661-683, 2012 | 1365 | 2012 |
| Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth N Radjou John Wiley & Sons, 2012 | 1303 | 2012 |
| On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth C Ranaweera, J Prabhu Journal of Targeting, Measurement and Analysis for marketing 12, 82-90, 2003 | 964 | 2003 |
| Sources and financial consequences of radical innovation: Insights from pharmaceuticals AB Sorescu, RK Chandy, JC Prabhu Journal of marketing 67 (4), 82-102, 2003 | 896 | 2003 |
| Managing the future: CEO attention and innovation outcomes MS Yadav, JC Prabhu, RK Chandy Journal of marketing 71 (4), 84-101, 2007 | 694 | 2007 |
| The impact of acquisitions on innovation: poison pill, placebo, or tonic? JC Prabhu, RK Chandy, ME Ellis Journal of Marketing 69 (1), 114-130, 2005 | 612 | 2005 |
| Frugal Innovation: How to do more with less N Radjou, J Prabhu The Economist, 2015 | 575 | 2015 |
| The fruits of legitimacy: Why some new ventures gain more from innovation than others RS Rao, RK Chandy, JC Prabhu Journal of Marketing 72 (4), 58-75, 2008 | 457 | 2008 |
| The influence of business strategy on new product activity: The role of market orientation RT Frambach, J Prabhu, TMM Verhallen International journal of research in marketing 20 (4), 377-397, 2003 | 450 | 2003 |
| Innovation and entrepreneurship in India: Understanding jugaad J Prabhu, S Jain Asia Pacific Journal of Management 32, 843-868, 2015 | 344 | 2015 |
| From invention to innovation: Conversion ability in product development R Chandy, B Hopstaken, O Narasimhan, J Prabhu Journal of Marketing Research 43 (3), 494-508, 2006 | 271 | 2006 |
| The antecedents and consequences of affordable value innovations for emerging markets H Ernst, HN Kahle, A Dubiel, J Prabhu, M Subramaniam Journal of Product Innovation Management 32 (1), 65-79, 2015 | 266 | 2015 |
| Signaling strategies in competitive interaction: Building reputations and hiding the truth J Prabhu, DW Stewart Journal of Marketing Research 38 (1), 62-72, 2001 | 213 | 2001 |
| Frugal innovation: doing more with less for more J Prabhu Philosophical Transactions of the Royal Society A: Mathematical, Physical …, 2017 | 198 | 2017 |
| What will the future bring? Dominance, technology expectations, and radical innovation RK Chandy, JC Prabhu, KD Antia Journal of Marketing 67 (3), 1-18, 2003 | 187 | 2003 |
| Community trust reduces myopic decisions of low-income individuals JM Jachimowicz, S Chafik, S Munrat, JC Prabhu, EU Weber Proceedings of the National Academy of Sciences 114 (21), 5401-5406, 2017 | 174 | 2017 |
| Scaling up social businesses in developing markets NMP Bocken, A Fil, J Prabhu Journal of Cleaner Production 139, 295-308, 2016 | 174 | 2016 |