Joe Phua

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Seunga Venus JinAssociate Dean for Education, Director of AI & Media (AIM) LAB, Full Professor, Northwestern QatarVerifierad e-postadress på northwestern.edu
Jihoon (Jay) KimAssistant Professor, University of AlabamaVerifierad e-postadress på ua.edu
Nathaniel J. EvansAssociate Professor, Department of Advertising and Public Relations, College of Journalism and MassVerifierad e-postadress på uga.edu
Sun Joo (Grace) AhnProfessor, Grady College of Journalism and Mass Communication, University of GeorgiaVerifierad e-postadress på uga.edu
Angeliki Nikolinakou .University of Western MacedoniaVerifierad e-postadress på uowm.gr
Hyoyeun JunAssistant Professor, Salve Regina UniversityVerifierad e-postadress på salve.edu
Jhih-Syuan LinNational Chengchi UniversityVerifierad e-postadress på g.nccu.edu.tw
Po-Lin PanProfessor of Strategic Communication, Arkansas State UniversityVerifierad e-postadress på astate.edu
Yen-I LeeAssistant Professor in Edward R. Murrow College of Communication at Washington State UniversityVerifierad e-postadress på wsu.edu
Tai-Yee WuNational Yang Ming Chiao Tung UniversityVerifierad e-postadress på nycu.edu.tw
Eun Sook KwonRochester Institute of TechnologyVerifierad e-postadress på rit.edu
Kwan Min LEEKorea Foundation Professor in CKS & New Media, Wee Kim Wee School of Communication & InformationVerifierad e-postadress på ntu.edu.sg
Jiun-Yi TsaiAssociate Professor, Northern Arizona UniversityVerifierad e-postadress på nau.edu
Chia-chen YangOklahoma State UniversityVerifierad e-postadress på okstate.edu
Shuya PanRenmin University of ChinaVerifierad e-postadress på ruc.edu.cn
Taeyeon KimSchool of Psychology, Korea UniversityVerifierad e-postadress på korea.ac.kr
Kuan-Ju ChenNational Chengchi University, TaiwanVerifierad e-postadress på nccu.edu.tw
Kevin K. ByonProfessor of Sport Management, Indiana University - BloomingtonVerifierad e-postadress på indiana.edu
Lucy Popova, PhDGeorgia State UniversityVerifierad e-postadress på gsu.edu
Dean KrugmanUniversity of GeorgiaVerifierad e-postadress på uga.edu

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Joe Phua

Endowed Distinguished Chair and Professor, Southern Methodist University

Verifierad e-postadress på smu.edu - Startsida

Advertising Marketing Influencer Marketing Social Media Marketing AI and Machine Learning


Titel Sortera efter citat Sortera efter år Sortera efter titel	Citeras av Citeras av	År
Disclosing Instagram influencer advertising: The effects of disclosure language on advertising recognition, attitudes, and behavioral intent NJ Evans, J Phua, J Lim, H Jun Journal of interactive advertising 17 (2), 138-149, 2017	1404	2017
Following celebrities’ tweets about brands: The impact of twitter-based electronic word-of-mouth on consumers’ source credibility perception, buying intention, and social … SAA Jin, J Phua Journal of advertising 43 (2), 181-195, 2014	1285	2014
Gratifications of using Facebook, Twitter, Instagram or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on … J Phua, SV Jin, JJ Kim Telematics and Informatics 34 (1), 412-424, 2017	892	2017
Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat J Phua, SV Jin, JJ Kim Computers in Human Behavior 72, 115-122, 2017	805	2017
Communication relationship satisfaction and organizational commitment JM Putti, S Aryee, J Phua Group & Organization Studies 15 (1), 44-52, 1990	366	1990
Sports fans and media use: Influence on sports fan identification and collective self-esteem JJ Phua International Journal of Sport Communication 3 (2), 190-206, 2010	225	2010
Explicating the ‘like’ on Facebook brand pages: The effect of intensity of Facebook use, number of overall ‘likes’, and number of friends' 'likes’ on consumers' brand outcomes J Phua, SJ Ahn Journal of Marketing Communications 22 (5), 544-559, 2016	219	2016
Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands J Phua, JJ Kim Telematics and Informatics 35 (5), 1524-1533, 2018	139	2018
Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram J Phua, JSE Lin, DJ Lim Computers in Human Behavior 84, 93-102, 2018	130	2018
Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults’ attitudes towards e-cigarettes and smoking intentions J Phua, SV Jin, JM Hahm Journal of Health Psychology 23 (4), 550-560, 2018	126	2018
Telling stories about breastfeeding through Facebook: The impact of user-generated content (UGC) on pro-breastfeeding attitudes SV Jin, J Phua, KM Lee Computers in Human Behavior 46, 6-17, 2015	112	2015
‘Finding a home away from home’: The use of social networking sites by Asia-Pacific students in the United States for bridging and bonding social capital J Phua, SAA Jin Asian Journal of Communication 21 (5), 504-519, 2011	106	2011
Use of social networking sites by sports fans: Implications for the creation and maintenance of social capital J Phua Journal of Sports Media 7 (1), 109-132, 2012	103	2012
The effects of similarity, parasocial identification, and source credibility in obesity public service announcements on diet and exercise self-efficacy J Phua Journal of health psychology 21 (5), 699-708, 2016	101	2016
The roles of celebrity endorsers’ and consumers’ vegan identity in marketing communication about veganism J Phua, SV Jin, J Kim Journal of Marketing Communications 26 (8), 813-835, 2020	100	2020
The reference group perspective for smoking cessation: An examination of the influence of social norms and social identification with reference groups on smoking cessation self … JJ Phua Psychology of Addictive Behaviors 27 (1), 102-112, 2013	88	2013
Participating in health issue-specific social networking sites to quit smoking: How does online social interconnectedness influence smoking cessation self-efficacy? J Phua Journal of Communication 63 (5), 933-952, 2013	80	2013
Do human values matter for promoting brands on social media? How social media users' values influence valuable brand‐related activities such as sharing, content creation, and … A Nikolinakou, J Phua Journal of Consumer Behaviour 19 (1), 13-23, 2020	76	2020
The influence of peer norms and popularity on smoking and drinking behavior among college fraternity members: A social network analysis J Phua Social Influence 6 (3), 153-168, 2011	73	2011
Intergroup contact, COVID-19 news consumption, and the moderating role of digital media trust on prejudice toward Asians in the United States: Cross-sectional study JY Tsai, J Phua, S Pan, C Yang Journal of medical Internet research 22 (9), e22767, 2020	67	2020

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