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Milena Micevski
Milena Micevski
Associate Professor, Copenhagen Business School, Denmark
Verifierad e-postadress på cbs.dk
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Firm innovativeness and export performance: Environmental, networking, and structural contingencies
N Boso, VM Story, JW Cadogan, M Micevski, S Kadić-Maglajlić
Journal of International Marketing 21 (4), 62-87, 2013
2622013
Do marketers use visual representations of destinations that tourists value? Comparing visitors’ image of a destination with marketer-controlled images online
N Michaelidou, NT Siamagka, C Moraes, M Micevski
Journal of travel research 52 (6), 789-804, 2013
1932013
Being engaged is a good thing: Understanding sustainable consumption behavior among young adults
S Kadic-Maglajlic, M Arslanagic-Kalajdzic, M Micevski, J Dlacic, V Zabkar
Journal of business research 104, 644-654, 2019
1632019
Drivers and outcomes of branded mobile app usage intention
L Stocchi, N Michaelidou, M Micevski
Journal of Product & Brand Management 28 (1), 28-49, 2019
1612019
An evaluation of nonprofit brand image: Towards a better conceptualization and measurement
N Michaelidou, M Micevski, JW Cadogan
Journal of business research 68 (8), 1657-1666, 2015
1162015
How internal marketing drive customer satisfaction in matured and maturing European markets?
S Kadic-Maglajlic, N Boso, M Micevski
Journal of Business Research 86, 291-299, 2018
1072018
Does improvisation help or hinder planning in determining export success? Decision theory applied to exporting
E Nemkova, AL Souchon, P Hughes, M Micevski
Journal of International Marketing 23 (3), 41-65, 2015
972015
The rules of engagement: How to motivate consumers to engage with branded mobile apps
L Stocchi, N Michaelidou, N Pourazad, M Micevski
Journal of Marketing Management 34 (13-14), 1196-1226, 2018
842018
Customer and selling orientations of retail salespeople and the sales manager's ability-to-perceive-emotions: A multi-level approach
S Kadic-Maglajlic, M Micevski, M Arslanagic-Kalajdzic, N Lee
Journal of Business Research 80, 53-62, 2017
802017
From country stereotypes to country emotions to intentions to visit a country: implications for a country as a destination brand
M Micevski, A Diamantopoulos, J Erdbrügger
Journal of Product & Brand Management 30 (1), 118-131, 2021
702021
Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises
N Boso, VM Story, JW Cadogan, J Annan, S Kadić-Maglajlić, M Micevski
Journal of Business Research 69 (11), 5040-5045, 2016
612016
Controversial advert perceptions in SNS advertising: The role of ethical judgement and religious commitment
S Kadić-Maglajlić, M Arslanagić-Kalajdžić, M Micevski, N Michaelidou, ...
Journal of business ethics 141, 249-265, 2017
552017
Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity
G Halkias, M Micevski, A Diamantopoulos, C Milchram
Journal of Business Research 80, 210-217, 2017
512017
Flexibility in marketing & sales interfacing processes
B Dewsnap, M Micevski, JW Cadogan, S Kadic-Maglajlic
Industrial Marketing Management 91, 285-300, 2020
422020
Consumers' ethical perceptions of social media analytics practices: Risks, benefits and potential outcomes
N Michaelidou, M Micevski
Journal of Business Research 104, 576-586, 2019
402019
Three levels of ethical influences on selling behavior and performance: Synergies and tensions
S Kadic-Maglajlic, M Micevski, N Lee, N Boso, I Vida
Journal of Business Ethics 156, 377-397, 2019
362019
Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences
M Micevski, G Halkias, M Herz
Journal of Business Research 104, 622-631, 2019
322019
Users’ ethical perceptions of social media research: Conceptualisation and measurement
N Michaelidou, M Micevski, JW Cadogan
Journal of Business Research 124, 684-694, 2021
312021
Consumers’ intention to donate to two children’s charity brands: A comparison of Barnardo’s and BBC children in need
N Michaelidou, M Micevski, NT Siamagka
Journal of Product & Brand Management 24 (2), 134-146, 2015
312015
Let me choose what I want: the influence of incentive choice flexibility on the quality of crowdsourcing solutions to innovation problems
EN Moghaddam, A Aliahmadi, M Bagherzadeh, S Markovic, M Micevski, ...
Technovation 120, 102679, 2023
252023
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Artiklar 1–20