Följ
Rachel Ashman
Rachel Ashman
Reader in Marketing, University of Liverpool
Verifierad e-postadress på liverpool.ac.uk
Titel
Citeras av
Citeras av
År
Networks of desire: How technology increases our passion to consume
R Kozinets, A Patterson, R Ashman
Journal of consumer research 43 (5), 659-682, 2017
4562017
An old model for a new age: Consumer decision making in participatory digital culture
R Ashman, MR Solomon, J Wolny
Journal of Customer Behaviour 14 (2), 127-146, 2015
2622015
Contemporary Issues in Marketing and Consumer Behaviour
E Parsons, P Maclaran, A Chatzidakis, R Ashman
1822023
The influence of image interactivity upon user engagement when using mobile touch screens
MB Cano, P Perry, R Ashman, K Waite
Computers in Human Behavior 77, 406-412, 2017
1462017
Resource configurations for services success in manufacturing companies
C Raddats, J Burton, R Ashman
Journal of Service Management 26 (1), 97-116, 2015
1462015
‘Don't forget to like, share and subscribe’: Digital autopreneurs in a neoliberal world
R Ashman, A Patterson, S Brown
Journal of Business Research 92, 474-483, 2018
1282018
# freethenipple–digital activism and embodiment in the contemporary feminist movement
M Matich, R Ashman, E Parsons
Gender After Gender in Consumer Culture, 31-56, 2020
902020
Simulating attachment to pure‐play fashion retailers
R Ashman, D Vazquez
International Journal of Retail & Distribution Management 40 (12), 975-996, 2012
382012
Netnography and design thinking: development and illustration in the vegan food industry
R Ashman, A Patterson, RV Kozinets
European Journal of Marketing 55 (9), 2491-2514, 2021
312021
Seeing the big picture in services marketing research: infographics, SEM and data visualisation
R Ashman, A Patterson
Journal of Services Marketing 29 (6/7), 613-621, 2015
312015
Re‐ordering motherhood and employment: mobilizing ‘Mums Everywhere’during Covid‐19
R Ashman, L Radcliffe, A Patterson, C Gatrell
British Journal of Management 33 (3), 1125-1143, 2022
252022
Raising the dead: on brands that go bump in the night
S Brown, A Patterson, R Ashman
Journal of Marketing Management 37 (5-6), 417-436, 2021
122021
Getting Up-Close and Personal with Influencers: The Promises and Pitfalls of Intimate Netnography
A Patterson, R Ashman
Netnography unlimited, 241-248, 2020
102020
The quantified self: Self-regulation in cyborg consumers
R Ashman, J Wolny, MR Solomon
The Routledge companion to consumer behavior, 208-224, 2017
102017
Hungry eyes: how food porn affects wellbeing
A Patterson, R Kozinets, R Ashman
Food and Experiential Marketing, 229-241, 2019
82019
Manifesting feminist marketing futures: Undertaking a ‘visionary’inventory: Feminist Collective
E Parsons, D Pirani, R Ashman, A Daskalopoulou, K Kerrane, ...
The Routledge Companion to Marketing and Feminism, 460-476, 2022
62022
The role of services in creating brand loyalty for B2B manufacturers
C Raddats, S Roper, R Ashman
Journal of Business Research 174, 114506, 2024
42024
Seeking safety and solidarity through self-documentation: Debating the power of the self (ie) in contemporary feminist culture
M Matich, R Ashman, E Parsons
The Routledge Companion to Marketing and Feminism, 388-400, 2022
42022
Special session: corporate social responsibility and ai: the case of fashion: an abstract
P Perry, R Ashman, ID Stalker
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020
32020
Zine infrastructures as forms of organizing within feminist social movements
M Matich, E Parsons, R Ashman
Gender, Work & Organization 31 (3), 1049-1071, 2024
22024
Systemet kan inte utföra åtgärden just nu. Försök igen senare.
Artiklar 1–20