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María José Miquel Romero
María José Miquel Romero
Verifierad e-postadress på uv.es - Startsida
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Investigación de Mercados
S Miquel, E Bigné, JP Levy, AC Cuenca, MJ Miquel
4101996
Distribución comercial
S Miquel Peris, F Parra Guerrero, C Lhermie, MJ Miquel Romero
Esic Editorial, 2008
3012008
How social, environmental, and economic CSR affects consumer‐perceived value: Does perceived consumer effectiveness make a difference?
R Currás‐Pérez, C Dolz‐Dolz, MJ Miquel‐Romero, I Sánchez‐García
Corporate Social Responsibility and Environmental Management 25 (5), 733-747, 2018
1972018
Relationship marketing management: Its importance in private label extension
MJ Miquel-Romero, EM Caplliure-Giner, C Adame-Sánchez
Journal of Business research 67 (5), 667-672, 2014
1842014
SERVQUAL reliability and validity in travel agencies
L Bigne, J. E., Martinez, C., Miquel, M. J., & Andreu
Annals of Tourism Research 30 (1), 258-262, 2003
1772003
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
M Frasquet, MJ Miquel
International Journal of Retail & Distribution Management 45 (7/8), 859-873, 2017
1302017
Work–life balance and firms: a matter of women?
C Adame, EM Caplliure, MJ Miquel
Journal of Business Research 69 (4), 1379-1383, 2016
1272016
Students' attitude towards the use of educational video games to develop competencies
J Martí-Parreño, A Galbis-Córdova, MJ Miquel-Romero
Computers in Human Behavior 81, 366-377, 2018
932018
El valor del establecimiento y su relación con la imagen de marca privada: efecto moderador del conocimiento de la marca privada como oferta propia del establecimiento
ABMJM Enrique Bigné
Revista Europea de Dirección y Economía de la Empresa 22 (1), 1-10, 2013
742013
Factors influencing youth alcohol consumption intention: An approach from consumer socialization theory
F Manuel Sancho, M Jose Miguel, J Aldás
Journal of Social Marketing 1 (3), 192-210, 2011
682011
Absorptive capacity and its impact on innovation and performance: findings from SEM and fsQCA
S Cruz-Ros, DL Guerrero-Sánchez, MJ Miquel-Romero
Review of Managerial Science 15 (2), 235-249, 2021
672021
The role of the store in managing postpurchase complaints for omnichannel shoppers
MJ Miquel-Romero, M Frasquet, A Molla-Descals
Journal of Business Research 109, 288-296, 2020
672020
From Instagram overuse to instastress and emotional fatigue: the mediation of addiction
S Sanz-Blas, D Buzova, MJ Miquel-Romero
Spanish Journal of Marketing-ESIC 23 (2), 143-161, 2019
662019
Why and how to use enterprise social media platforms: The employee’s perspective
RWY Yee, MJ Miquel-Romero, S Cruz-Ros
Journal of business research 137, 517-526, 2021
552021
Investigación de mercados
S Bigne, A Cuenca, MJ Miquel
Ciudad de México: McGraw-Hill Hispanoamericana, 1997
511997
Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework
M Frasquet, MJ Miquel-Romero
Journal of Retailing and Consumer Services 62, 102639, 2021
502021
La calidad de servicio en las agencias de viaje: una adaptación de la escala SERVQUAL
JEB Alcañiz, AB Rodrigo, MJM Romero, CM Fuentes
Revista Europea de Dirección y Economía de la empresa 5 (2), 7-18, 1996
441996
Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale
M Frasquet-Deltoro, A Molla-Descals, MJ Miquel-Romero
Journal of Brand Management 28, 388-401, 2021
432021
Crowdfunding success: the role of co-creation, feedback, and corporate social responsibility
L Mastrangelo, S Cruz-Ros, MJ Miquel-Romero
International Journal of Entrepreneurial Behavior & Research 26 (3), 449-466, 2020
422020
eWOM on travel agency selection: Specialized versus private label
E Bigné, EM Caplliure, MJ Miquel
Psychology & Marketing 33 (12), 1046-1053, 2016
422016
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Artiklar 1–20