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Timo Mandler
Timo Mandler
Associate Professor, TBS Education
Verifierad e-postadress på tbs-education.fr - Startsida
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Three decades of research on loyalty programs: A literature review and future research agenda
Y Chen, T Mandler, L Meyer-Waarden
Journal of Business Research 124, 179-197, 2021
2532021
Brand credibility and marketplace globalization: The role of perceived brand globalness and localness
T Mandler, F Bartsch, CM Han
Journal of International Business Studies 52 (8), 1559-1590, 2021
1342021
Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda
T Mandler, B Sezen, J Chen, A Özsomer
Journal of Business Research 125, 416-435, 2021
912021
Can’t help falling in love? How brand luxury generates positive consumer affect in social media
T Mandler, M Johnen, JF Gräve
Journal of Business Research 120, 330-342, 2020
822020
On the interplay between consumer dispositions and perceived brand globalness: Alternative theoretical perspectives and empirical assessment
A Diamantopoulos, V Davvetas, F Bartsch, T Mandler, ...
Journal of International Marketing 27 (4), 39-57, 2019
802019
Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?
T Mandler, S Won, K Kim
Journal of Business Research 80, 197-209, 2017
462017
Beyond reach: an extended model of global brand effects
T Mandler
International Marketing Review 36 (5), 647-674, 2019
432019
Me trying to talk about sustainability: Exploring the psychological and social implications of environmental threats through user-generated content
L Elgaaied-Gambier, T Mandler
Ecological Economics 187, 2021
222021
Not all wrongdoers are equal in the public eye: A moderated mediation model of country stereotypes, condemning emotions, and retaliatory intent in corporate crises
C Barbarossa, T Mandler
Journal of International Marketing, 1-19, 2021
212021
The impact of national culture on mobile commerce adoption and usage intensity
T Mandler, R Seifert, CM Wellbrock, I Knuth, R Kunz
152018
Consumer animosity: the mitigating effect of perceived brand globalness
T Mandler, F Bartsch, T Krüger, KA Kim, CM Han
International Marketing Review 40 (2), 365-384, 2023
142023
Marketing agility in subsidiaries: Market orientation and marketing program standardization as the “Twin Engines” of performance
A Özsomer, B Simonin, T Mandler
Journal of International Marketing 31 (2), 6-24, 2023
122023
A meta-model of customer brand loyalty and its antecedents
K Desveaud, T Mandler, M Eisend
Journal of Business Research 176, 114589, 2024
112024
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects
T Mandler, F Bartsch, KP Zeugner-Roth
Journal of Business Research 164, 113941, 2023
112023
What Drives Royalty Rates in International Franchising?
J Zeißler, T Mandler, J Kim
Journal of International Marketing, 1069031X221123265, 2022
72022
It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms
R Yuan, Y Chen, T Mandler
Journal of Business Research 178, 114658, 2024
42024
THE VALUE OF CONSUMER DISPOSITIONS AS MODERATORSIN GLOBAL BRANDING RESEARCH
T Mandler, F Bartsch
Global Marketing Conference, 924-939, 2016
22016
Guest editorial: International marketing perspectives on digital platforms and their ecosystems
T Mandler, J Luo, N Yannopoulou, J Wirtz
International Marketing Review 41 (5), 849-855, 2024
12024
Dynamics of pre-release consumer buzz: Driving communication, search, and participation for market performance
TF Schreiner, T Mandler, HJ van Heerde, C Haiduk
Journal of the Academy of Marketing Science, 1-21, 2025
2025
This article is… Consumer reactions to unfinished teasers for digital content
T Mandler, GP Cziehso, T Schaefers, AK Kupfer, A Mafael
Psychology & Marketing 41 (12), 2977-2991, 2024
2024
Systemet kan inte utföra åtgärden just nu. Försök igen senare.
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