| The impact of online shopping experience on risk perceptions and online purchase intentions: does product category matter? B Dai, S Forsythe, WS Kwon Journal of Electronic Commerce Research 15 (1), 13, 2014 | 531* | 2014 |
| The impact of perceived price fairness of dynamic pricing on customer satisfaction and behavioral intentions: The moderating role of customer loyalty B Dai | 60 | 2010 |
| Overcoming information overload in retail environments: Imagination and sales promotion in a wine context S Ketron, N Spears, B Dai Journal of Retailing and Consumer Services 33, 23-32, 2016 | 54 | 2016 |
| Who is the “self” that buys?: An exploratory examination of imaginative consumption and explanation of opinion leadership KL Cowan, B Dai Psychology & Marketing 31 (11), 1008-1023, 2014 | 36 | 2014 |
| The efficacy of customer’s voluntary use of self-service technology (SST): a dual-study approach H Shin, B Dai Journal of Strategic Marketing, 1-23, 2020 | 29 | 2020 |
| Exploring consumers’ skincare retail patronage B Dai, LE Pelton Journal of Retailing and Consumer Services 43, 269-277, 2018 | 28 | 2018 |
| Customer Reactions to Voluntary Use of Automated Service Interactions: An Abstract H Shin, B Dai Academy of Marketing Science Annual Conference, 65-66, 2019 | 1 | 2019 |
| The Evolving Patterns of the Concept of Positioning: Some Initial Findings—An Abstract C Blankson, B Dai Marketing at the Confluence between Entertainment and Analytics, 759-760, 2017 | | 2017 |
| The Evolving Patterns of the Concept of Positioning: Some Initial Findings C Blankson, B Dai | | 2016 |
Seth KetronUniversity of St. ThomasVerifierad e-postadress på stthomas.edu
