Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms J Wolny, C Mueller Journal of marketing management 29 (5-6), 562-583, 2013 | 608 | 2013 |
Mapping customer journeys in multichannel decision-making J Wolny, N Charoensuksai Journal of Direct, Data and Digital Marketing Practice 15, 317-326, 2014 | 409 | 2014 |
An old model for a new age: Consumer decision making in participatory digital culture R Ashman, MR Solomon, J Wolny Journal of Customer Behaviour 14 (2), 127-146, 2015 | 262 | 2015 |
Multichannel customer journeys: Mapping the effects of zmot, showrooming and webrooming J Wolny, N Charoensuksai Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016 | 19 | 2016 |
Marketing transformations: Re-thinking marketing, digital first J Wolny Journal of Direct, Data and Digital Marketing Practice 16 (2), 150-151, 2014 | 13 | 2014 |
The Quantified Self: Self-Regulation in Cyborg Consumers R Ashman, J Wolny, M Solomon The Routledge Companion to Consumer Behavior, 2018 | 10 | 2018 |
The e-Marketing SIG (beta) manifesto—Aligning research with practice in digital marketing J Wolny Journal of Direct, Data and Digital Marketing Practice 15 (4), 288-289, 2014 | 4 | 2014 |
Responsible luxury: Refashioning luxury goods through co-creation J Wolny, R Hansen | 3 | 2011 |
Customer Journey as Participatory Service Ecosystem J Wolny The SAGE Handbook of Digital Marketing, 2022 | 2 | 2022 |
Book Review:Innovation and Collaboration in the Digital Era: The Role of Emotional Intelligence for Innovation Leadership and Collaborative Innovation Jara Pascual, De Gruyter … J Wolny R&D Management, 2022 | 2* | 2022 |
Responsible luxury: The case of recycling and refashioning MCM leather goods J Wolny, R Hansen | 1 | 2023 |
Marketing Communications in a Digital World J Wolny Marketing Theory: A Student Text (Saren & Baker, eds.), 318-350, 2016 | 1 | 2016 |
Exploring research priorities in digital marketing J Wolny Journal of Customer Behaviour 14 (2), 83-85, 2015 | 1 | 2015 |
Thinkers and Doers on Digital Customer Experience J Wolny Direct Marketing Association (DMA) Report, 2017 | | 2017 |
in a Digital World J Wolny Marketing Theory: A Student Text, 318, 2016 | | 2016 |
Multichannel Grocery Shopping Diary J Wolny | | 2014 |
Readable Stores and Shoppable Magazines J Wolny Marketing (Baines & Fill, eds.), 2014 | | 2014 |
Responsible Luxury J Wolny, R Hansen | | 2011 |
Adoption of mass customisation in on-line environments J Wolny University of Salford, 2005 | | 2005 |