| The direct and indirect effects of advertising spending on firm value A Joshi, DM Hanssens Journal of Marketing 74 (1), 20-33, 2010 | 684 | 2010 |
| A meta-analysis of electronic word-of-mouth elasticity Y You, GG Vadakkepatt, AM Joshi Journal of Marketing 79 (2), 19-39, 2015 | 654 | 2015 |
| Movie advertising and the stock market valuation of studios: a case of “great expectations?” AM Joshi, DM Hanssens Marketing Science 28 (2), 239-250, 2009 | 256 | 2009 |
| Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics AL Hadida, J Lampel, WD Walls, A Joshi Journal of Cultural Economics 45, 213-238, 2021 | 146 | 2021 |
| How CEO/CMO characteristics affect innovation and stock returns: findings and future directions Y You, S Srinivasan, K Pauwels, A Joshi Journal of the Academy of Marketing Science 48, 1229-1253, 2020 | 136 | 2020 |
| Advertising spending and market capitalization A Joshi, DM Hanssens MSI report, 2004 | 128* | 2004 |
| Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office A Joshi, H Mao Journal of the Academy of Marketing Science 40, 558-571, 2012 | 94 | 2012 |
| The impact of user-generated content and traditional media on customer acquisition and retention Y You, AM Joshi Journal of Advertising 49 (3), 213-233, 2020 | 85 | 2020 |
| Movie stars and the volatility of movie revenues A Joshi Journal of Media Economics 28 (4), 246-267, 2015 | 30 | 2015 |
| (In)authenticity work: Constructing the realm of inauthenticity through Thomas Kinkade AKAA Joshi Journal of Consumer Culture, 2016 | 20* | 2016 |
| Blood in the water: An abductive approach to startup valuation on ABC's Shark Tank M Lavanchy, P Reichert, A Joshi Journal of Business Venturing Insights 17, e00305, 2022 | 12 | 2022 |
| Counting what will count: Does your dashboard predict? K Pauwels, A Joshi Working Paper, 2008 | 11 | 2008 |
| Data analytics & artificial intelligence: what it means for your business and society AM Joshi, M Lavanchy, S Stehli IMD business School for Management and Leadership Courses, 2018 | 10 | 2018 |
| Selecting predictive metrics for marketing dashboards-an analytical approach K Pauwels, A Joshi Journal of Marketing Behavior 2 (2–3), 195-224, 2016 | 9 | 2016 |
| Are you a “viral star”? Conceptualizing and modeling inter-media virality AM Joshi, M Trusov Journal of the Association for Consumer Research 2 (2), 196-215, 2017 | 2 | 2017 |
| Are you A ‘Viral Star’? Conceptualizing and Modeling Inter Media Virality AM Joshi, M Trusov Working Paper, 2011 | 1 | 2011 |
| Breaking Through The" Brick Wall"—Using An Interdisciplinary Strategy To Market High-Tech Products AP Tow, AM Joshi International Journal of Innovation and Technology Management 8 (02), 337-350, 2011 | 1 | 2011 |
| Don't Let the AI Hype Undermine Good Decision-making M Lavanchy, A Joshi, A Chevallier Management and Business Review 2 (4), 46-54, 2022 | | 2022 |
| Counting What Will Count: How to Empirically Select Leading Performance Indicator K Pauwels, A Joshi Asia-Pacific Journal of Business 2 (2), 1-35, 2011 | | 2011 |
| Web Appendix A Joshi, DM Hanssens | | |
