| Generation-Z enters the advertising workplace: Expectations through a gendered lens JM Grow, S Yang Journal of Advertising Education 22 (1), 7-22, 2018 | 200 | 2018 |
| The science of YouTube: What factors influence user engagement with online science videos? S Yang, D Brossard, DA Scheufele, MA Xenos PLOS ONE 17 (5), e0267697, 2022 | 78 | 2022 |
| Surveying public perceptions of artificial intelligence in health care in the United States: Systematic review B Beets, TP Newman, EL Howell, L Bao, S Yang Journal of Medical Internet Research 25, e40337, 2023 | 57 | 2023 |
| Polarized platforms? How partisanship shapes perceptions of “algorithmic news bias” MN Calice, L Bao, I Freiling, E Howell, MA Xenos, S Yang, D Brossard, ... New Media & Society 25 (11), 2833-2854, 2023 | 38 | 2023 |
| In AI we trust: The interplay of media use, political ideology, and trust in shaping emerging AI attitudes S Yang, NM Krause, L Bao, MN Calice, TP Newman, DA Scheufele, ... Journalism & Mass Communication Quarterly, 10776990231190868, 2023 | 20 | 2023 |
| What do we (not) know about global views of human gene editing? Insights and blind spots in the CRISPR era EL Howell, S Yang, B Beets, D Brossard, DA Scheufele, MA Xenos The CRISPR Journal 3 (3), 148-155, 2020 | 20 | 2020 |
| Communicating chemistry through cooking and personal health: Everyday applications increase perceived relevance, interest, and self-efficacy in chemistry EL Howell, S Yang, CM Holesovsky, DA Scheufele Journal of Chemical Education 98 (6), 1852-1862, 2021 | 18 | 2021 |
| How public perceptions of social distancing evolved over a critical time period: Communication lessons learnt from the American state of Wisconsin K Chen, L Bao, A Shao, P Ho, S Yang, CD Wirz, D Brossard, M Brauer, ... Journal of Science Communication 19 (5), A11, 2020 | 16 | 2020 |
| Predictors of environmental policy support: The case of inland aquaculture in Wisconsin L Witzling, BR Shaw, S Yang, KK Runge, CF Hartleb, DM Peroff Environmental Communication 14 (8), 1097-1110, 2020 | 14 | 2020 |
| Social license and consumer perceptions of farm-raised fish KK Runge, BR Shaw, L Witzling, C Hartleb, S Yang, DM Peroff Aquaculture 530, 735920, 2021 | 12 | 2021 |
| Exploring the potential of comics for science communication: A study on conveying COVID-19 vaccine safety information to Black Americans N Li, D Brossard, S Yang, L Barolo Gargiulo Science Communication 45 (4), 512-538, 2023 | 6 | 2023 |
| Visual representations of SARS‐CoV‐2, emotions, and risk perception of COVID‐19 N Li, AL Molder, S Yang Health Science Reports 5 (1), e496, 2022 | 6 | 2022 |
| Qualitative interviews of practitioners of Buddhist life release rituals residing in the United States: Implications for reducing invasion risk T Campbell, B Shaw, E Hammond, L Bao, S Yang, P Jurich, S Fox Management of Biological Invasions 12 (1), 178-192, 2021 | 6 | 2021 |
| Bridging gaps in COVID-19 vaccine knowledge: Effects of multimodal narratives on message elaboration and recall across science literacy levels S Yang, D Brossard, N Li, L Barolo Gargiulo Clinical Epidemiology and Global Health 28, 101681, 2024 | 3 | 2024 |
| Landscape assessment of public opinion work on use of AI in public health TP Newman, EL Howell, L Bao, B Beets, S Yang AAAS Center for Public Engagement with Science and Technology, 2020 | 2 | 2020 |
| Linking Heuristic-Systematic Processing to Adoption of Behavior S Yang | 1 | 2017 |
| Connecting social media use with education- and race-based gaps in factual and perceived knowledge across wicked science issues S Yang, D Brossard, DA Scheufele, MA Xenos, TP Newman Social Media + Society, 2025 | | 2025 |
| Visual realism and character identification in science comics: An empirical study testing McCloud’s “Masking Effect” theory S Yang, L Barolo Gargiulo, N Li, D Brossard Visual Communication, 2024 | | 2024 |
| The effect of visual representations of SARS-Cov-2 on the US public's fear and disgust N Li, A Molder, S Yang | | 2024 |
| Toward Equitable Science Communication in an Algorithmically Infused Society: Understanding Media and Message Antecedents to Knowledge of Wicked Science Issues S Yang The University of Wisconsin-Madison, 2023 | | 2023 |
Dominique BrossardProfessor and Chair, Life Sciences Communication, University of Wisconsin-Madisonยืนยันอีเมลแล้วที่ wisc.edu