| How social ties contribute to collective actions on social media: A social capital approach L You, L Hon Public Relations Review 45 (4), 101771, 2019 | 75 | 2019 |
| The bystander effect in cyberbullying on social network sites: Anonymity, group size, and intervention intentions L You, YH Lee Telematics and Informatics 45, 101284, 2019 | 68 | 2019 |
| Testing the effects of reputation, value congruence and brand identity on word-of-mouth intentions L You, LC Hon Journal of Communication Management 25 (2), 160-181, 2021 | 34 | 2021 |
| The role of psychological proximity and social ties influence in promoting a social media recycling campaign AR Lee, L Hon, J Won, L You, T Oloke, S Kong Environmental communication 14 (4), 431-449, 2020 | 30 | 2020 |
| Measuring consumer digital engagement and political consumerism as outcomes of corporate political advocacy L You, L Hon Public Relations Review 48 (5), 102233, 2022 | 25 | 2022 |
| The hitchhiker’s guide to a credible and socially present robot: Two meta-analyses of the power of social cues in human–robot interaction K Xu, M Chen, L You International Journal of Social Robotics 15 (2), 269-295, 2023 | 16 | 2023 |
| Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy L You, R Wang, X Lan, L Hon Telematics and Informatics 79, 101955, 2023 | 10 | 2023 |
| How value congruence and issue relevance affect consumer reactions to corporate political advocacy L You, L Hon, YH Lee International Journal of Business Communication, 23294884231200858, 2023 | 7 | 2023 |
| How political ideology affects the communication of organizational relations: A social network approach L You, X Zhao, S Xu Public Relations Review 50 (2), 102451, 2024 | 3 | 2024 |
| From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers L You, F Liu Technological Forecasting and Social Change 207, 123650, 2024 | 2 | 2024 |
| What makes employees become activists? Investigating employee activism in the AI community J Jin, L You Internal Communication and Employee Engagement, 171-184, 2023 | 2 | 2023 |
| When my organization is socially irresponsible: the joint effect of moral obligation and ideological psychological contract in digital employee activism L You, J Jin Social Responsibility Journal 20 (10), 2025-2049, 2024 | 1 | 2024 |
| The Bystander Effect: Why Do Witnesses Refrain from Acting in Cyberbullying Cases? L You OSF, 2023 | 1 | 2023 |
| Fake News in the Business World: The Main Types and the Implications of the 2016 US Presidential Election X Lan, L You Public Relations Journal 13 (4), 2020 | 1 | 2020 |
| How does effective internal communication impact employees’ external whistleblowing intention? The mediating role of the relational psychological contract J Jin, L You Corporate Communications: An International Journal, 2025 | | 2025 |
| Relationship Building and Community Empowerment: How Public-Serving Motive Informs the Public’s Assessment of Corporate Political Advocacy L You, Z Cheng Journal of Public Relations Research, 1-26, 2024 | | 2024 |