| When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type M Kim, D Song Electronic Word of Mouth as a Promotional Technique, 105-124, 2020 | 150 | 2020 |
| “How negative becomes less negative”: Understanding the effects of comment valence and response sidedness in social media H Rim, D Song Journal of Communication 66 (3), 475-495, 2016 | 123 | 2016 |
| The ability of corporate blog communication to enhance CSR effectiveness: The role of prior company reputation and blog responsiveness H Rim, D Song International Journal of Strategic Communication 7 (3), 165-185, 2013 | 76 | 2013 |
| Consumer response toward native advertising on social media: the roles of source type and content type M Kim, D Song, A Jang Internet Research 31 (5), 1656-1676, 2021 | 60 | 2021 |
| Watch out when expectancy is violated: An experiment of inconsistent CSR message cueing H Rim, YE Park, D Song Journal of Marketing Communications 26 (4), 343-361, 2020 | 52 | 2020 |
| Balancing “we” and “I”: Self‐construal and an alternative approach to seeking uniqueness D Song, J Lee Journal of Consumer Behaviour 12 (6), 506-516, 2013 | 44 | 2013 |
| Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level DH Kim, D Song Journal of Brand Management, 1-13, 2018 | 41 | 2018 |
| "I'll donate money today and time tomorrow": The moderating role of attitude toward nonprofit organizations on donation intention D Song, DH Kim International Journal of Nonprofit and Voluntary Sector Marketing, 1-9, 2019 | 31 | 2019 |
| Corporate message strategies for global CSR campaigns: The mediating role of perceived altruism H Rim, D Song Corporate Communications: An International Journal 22 (3), 383-400, 2017 | 30 | 2017 |
| The influence of regulatory focus on the effect of product cues D Song, CR Morton Psychology & Marketing 33 (11), 917-933, 2016 | 19 | 2016 |
| Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications DH Kim, S Kim, D Song Journal of Marketing Communications 25 (6), 645-660, 2019 | 16 | 2019 |
| Fostering beneficial consumer responses to in-feed sponsored articles C Saenger, D Song Journal of Consumer Marketing 36 (5), 643-654, 2019 | 14 | 2019 |
| Push–pull analysis: the mediating role of promotion types relative to visit intention to a sports museum BH Yim, MR Lyberger, D Song International Journal of Sports Marketing and Sponsorship 23 (2), 346-368, 2022 | 12 | 2022 |
| The “just-right feeling” and recycling behaviors: The role of regulatory focus, self-construal, and involvement SY Park, D Song Journal of Nonprofit & Public Sector Marketing 33 (3), 239-264, 2021 | 9 | 2021 |
| The stigma of mental illness and the way of destigmatization: the effects of interactivity and self-construal D Song, HJ Lim, YJ Chung World Acad Sci Eng Technol 60, 1286-93, 2011 | 6 | 2011 |
| The dilution effects of media strategy on brands’ copromotion efficiency: identifying best practices for copromotion media planning KA Byun, D Song, M Kim Journal of Advertising Research 57 (2), 207-226, 2017 | 2 | 2017 |
| Being the Same or Being Unique: The Interplay of Regulatory Focus and Informational Cues in Advertising D Song American Academy of Advertising. Conference. Proceedings (Online), 90, 2015 | 2 | 2015 |
| Promoting the path of educational activities in the International Table Tennis Federation Museum L Wang, B Yim, D Song, Y Zhang International Journal of Sports Marketing and Sponsorship, 2025 | | 2025 |
| Understanding the influence of implicit theories on donor's preference for time or money D Song, H Rim Journal of Consumer Behaviour, 1-11, 2024 | | 2024 |
| “I WILL DONATE TIME TODAY AND MONEY TOMORROW”: THE MODERATING ROLE OF ATTITUDE TOWARD NONPROFIT ORGANIZATION ON DONATION INTENTION D Song, DH Kim Global Marketing Conference, 862-862, 2018 | | 2018 |
Hyejoon RimUniversity of Minnesota, Twin Citiesยืนยันอีเมลแล้วที่ umn.edu