| Persuasion and culture: Advertising appeals in individualistic and collectivistic societies SP Han, S Shavitt Journal of experimental social psychology 30 (4), 326-350, 1994 | 1371 | 1994 |
| Public attitudes toward advertising: More favorable than you might think S Shavitt, P Lowrey, J Haefner Journal of advertising research 38 (4), 7-22, 1998 | 1008 | 1998 |
| Survey of Internet users' attitudes toward Internet advertising AE Schlosser, S Shavitt, A Kanfer Journal of interactive marketing 13 (3), 34-54, 1999 | 951 | 1999 |
| The role of attitude objects in attitude functions S Shavitt Journal of Experimental Social Psychology 26 (2), 124-148, 1990 | 947 | 1990 |
| The relation between culture and response styles: Evidence from 19 countries T Johnson, P Kulesa, YI Cho, S Shavitt Journal of Cross-cultural psychology 36 (2), 264-277, 2005 | 854 | 2005 |
| Attitudes and attitude change D Albarracin, S Shavitt Annual review of psychology 69 (1), 299-327, 2018 | 714 | 2018 |
| Getting too personal: Reactance to highly personalized email solicitations TB White, DL Zahay, H Thorbjørnsen, S Shavitt Marketing Letters 19, 39-50, 2008 | 568 | 2008 |
| What is the relation between cultural orientation and socially desirable responding? AK Lalwani, S Shavitt, T Johnson Journal of personality and social psychology 90 (1), 165, 2006 | 546 | 2006 |
| The horizontal/vertical distinction in cross‐cultural consumer research S Shavitt, AK Lalwani, J Zhang, CJ Torelli Journal of consumer psychology 16 (4), 325-342, 2006 | 462 | 2006 |
| Operationalizing functional theories of attitude S Shavitt Attitude structure and function, 311-337, 2014 | 424 | 2014 |
| Issues and new directions in global consumer psychology D Maheswaran, S Shavitt Journal of Consumer Psychology 9, 59-66, 2000 | 424* | 2000 |
| Culture and concepts of power. CJ Torelli, S Shavitt Journal of personality and social psychology 99 (4), 703, 2010 | 387 | 2010 |
| Cultural values in advertisements to the Chinese X-generation--Promoting modernity and individualism J Zhang, S Shavitt Journal of advertising 32 (1), 23-33, 2003 | 358 | 2003 |
| Horizontal and vertical individualism and achievement values: A multimethod examination of Denmark and the United States MR Nelson, S Shavitt Journal of cross-cultural psychology 33 (5), 439-458, 2002 | 333 | 2002 |
| Attitude functions in advertising: The interactive role of products and self-monitoring S Shavitt, TM Lowrey, SP Han Journal of Consumer Psychology 1 (4), 337-364, 1992 | 304 | 1992 |
| You get what you pay for? Self-construal influences price-quality judgments AK Lalwani, S Shavitt Journal of Consumer Research 40 (2), 255-267, 2013 | 261 | 2013 |
| Culture and the consumer journey S Shavitt, AJ Barnes Journal of retailing 96 (1), 40-54, 2020 | 259 | 2020 |
| Persuasion: psychological insights and perspectives. SE Shavitt, TC Brock Allyn & Bacon, 1994 | 244 | 1994 |
| Preferences don’t have to be personal: Expanding attitude theorizing with a cross-cultural perspective. H Riemer, S Shavitt, M Koo, HR Markus Psychological review 121 (4), 619, 2014 | 233 | 2014 |
| The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing S Shavitt, S Swan, TM Lowrey, M Wänke Journal of Consumer psychology 3 (2), 137-162, 1994 | 233 | 1994 |
Carlos TorelliProfessor of Business Administration, University of Illinois at Urbana-Champaignยืนยันอีเมลแล้วที่ illinois.edu