| Identity-based motivation: Constraints and opportunities in consumer research S Shavitt, CJ Torelli, J Wong Journal of Consumer Psychology 19 (3), 261-266, 2009 | 119 | 2009 |
| Effects of power and individual-level cultural orientation on preferences for volunteer tourism J Wong, JD Newton, FJ Newton Tourism Management 42, 132-140, 2014 | 82 | 2014 |
| Powerlessness following service failure and its implications for service recovery J Wong, JD Newton, FJ Newton Marketing Letters 27, 63-75, 2016 | 41 | 2016 |
| Deck the halls with boughs of holly to soften evaluations of service failure JD Newton, J Wong, R Casidy Journal of Service Research 21 (4), 389-404, 2018 | 35 | 2018 |
| This is your stomach speaking: Anthropomorphized health messages reduce portion size preferences among the powerless FJ Newton, JD Newton, J Wong Journal of Business Research 75, 229-239, 2017 | 29 | 2017 |
| Listerine–for the bridesmaid who’s never a bride: Disparaging humour increases brand attitude and recall among the powerless JD Newton, J Wong, FJ Newton European Journal of Marketing 50 (7/8), 1137-1158, 2016 | 26 | 2016 |
| The social status of health message endorsers influences the health intentions of the powerless JD Newton, J Wong, FJ Newton Journal of Advertising 44 (2), 151-160, 2015 | 19 | 2015 |
| The interactive effect of power and self-construal on consumers’ preferences for brand-logo size J Wong, AK Lalwani, JJ Wang Journal of Business Research 150, 279-296, 2022 | 15 | 2022 |
| Be rude to me and I will buy a rolex: Effects of culture orientation on responses to power threat in a service setting J Wong, S Shavitt Advances in consumer psychology 2, 95, 2010 | 12 | 2010 |
| Service robot acceptance in museums: an empirical study using the service robot acceptance model (sRAM) A Wong, J Wong Journal of Services Marketing 38 (5), 619-635, 2024 | 10 | 2024 |
| Consumer resistance to service robots: a stressor-based perspective on engagement and wellbeing J Wong, A Wong Journal of Consumer Marketing 42 (1), 56-71, 2025 | | 2025 |
| TECHNOLOGY IN LUXURY BRANDS: ALWAYS A BRIDESMAID, NEVER A BRIDE V Kwan, J Wong, A Wong Global Fashion Management Conference, 80-85, 2024 | | 2024 |
| The impact of perceived robotic intelligence on trust and attitude A Wong, J Wong 2024 IEEE Conference on Artificial Intelligence (CAI), 1404-1405, 2024 | | 2024 |
| UNDERSTANDING THE EFFECTS OF ROBOT ANTHROPOMORPHISM ON CONSUMER CO-CREATION AND WELLBEING A Wong, J Wong Global Marketing Conference, 324-324, 2023 | | 2023 |
| The effects of cultural orientation on perceptions of power threat JSY Wong University of Illinois at Urbana-Champaign, 2011 | | 2011 |