| Increasing trust in mobile commerce through design aesthetics YM Li, YS Yeh Computers in Human Behavior 26 (4), 673-684, 2010 | 719 | 2010 |
| Building trust in m‐commerce: contributions from quality and satisfaction Y Shao Yeh, YM Li Online Information Review 33 (6), 1066-1086, 2009 | 416 | 2009 |
| A social recommender mechanism for e-commerce: Combining similarity, trust, and relationship YM Li, CT Wu, CY Lai Decision support systems 55 (3), 740-752, 2013 | 331 | 2013 |
| Deriving market intelligence from microblogs YM Li, TY Li Decision Support Systems 55 (1), 206-217, 2013 | 273 | 2013 |
| Discovering influencers for marketing in the blogosphere YM Li, CY Lai, CW Chen Information Sciences 181 (23), 5143-5157, 2011 | 242 | 2011 |
| A diffusion mechanism for social advertising over microblogs YM Li, YL Shiu Decision support systems 54 (1), 9-22, 2012 | 235 | 2012 |
| Identifying influential reviewers for word-of-mouth marketing YM Li, CH Lin, CY Lai Electronic Commerce Research and Applications 9 (4), 294-304, 2010 | 220 | 2010 |
| Online social advertising via influential endorsers YM Li, YL Lee, NJ Lien International Journal of Electronic Commerce 16 (3), 119-154, 2012 | 180 | 2012 |
| TREPPS: A trust-based recommender system for peer production services YM Li, CP Kao Expert systems with applications 36 (2), 3263-3277, 2009 | 121 | 2009 |
| Knowledge sharing in communities of practice: A game theoretic analysis YM Li, JH Jhang-Li European Journal of Operational Research 207 (2), 1052-1064, 2010 | 111 | 2010 |
| A social recommender mechanism for location-based group commerce YM Li, CL Chou, LF Lin Information Sciences 274, 125-142, 2014 | 108 | 2014 |
| A synthetical approach for blog recommendation: Combining trust, social relation, and semantic analysis YM Li, CW Chen Expert Systems with Applications 36 (3), 6536-6547, 2009 | 101 | 2009 |
| Understanding behavioral intention to use of air quality monitoring solutions with emphasis on technology readiness Q Aini, D Manongga, U Rahardja, I Sembiring, YM Li International Journal of Human–Computer Interaction, 1-21, 2024 | 94 | 2024 |
| Creating social intelligence for product portfolio design YM Li, HM Chen, JH Liou, LF Lin Decision Support Systems 66, 123-134, 2014 | 80 | 2014 |
| Enhancing targeted advertising with social context endorsement YM Li, L Lin, SW Chiu International Journal of Electronic Commerce 19 (1), 99-128, 2014 | 65 | 2014 |
| A social recommender mechanism for improving knowledge sharing in online forums YM Li, TF Liao, CY Lai Information Processing & Management 48 (5), 978-994, 2012 | 63 | 2012 |
| A social endorsing mechanism for target advertisement diffusion LF Lin, YM Li, WH Wu Information & Management 52 (8), 982-997, 2015 | 61 | 2015 |
| A social fundraising mechanism for charity crowdfunding YM Li, JD Wu, CY Hsieh, JH Liou Decision Support Systems 129, 113170, 2020 | 59 | 2020 |
| A diffusion planning mechanism for social marketing YM Li, CY Lai, LF Lin Information & Management 54 (5), 638-650, 2017 | 57 | 2017 |
| Design-to-lure in the e-shopping environment: A landscape preference approach YS Yeh, YM Li Information & Management 51 (8), 995-1004, 2014 | 53 | 2014 |
