| When norms loom larger than the self: Susceptibility of preference–choice consistency to normative influence across cultures K Savani, M Wadhwa, Y Uchida, Y Ding, NVR Naidu Organizational Behavior and Human Decision Processes 129, 70-79, 2015 | 72 | 2015 |
| I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties J Chung, Y Ding, A Kalra Journal of Consumer Research, 683–703, 2023 | 55 | 2023 |
| The past, present, and future of measurement and methods in marketing analysis Y Ding, WS DeSarbo, DM Hanssens, K Jedidi, JG Lynch, DR Lehmann Marketing Letters 31, 175-186, 2020 | 51 | 2020 |
| Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions Y Ding, Y Zhang Journal of Marketing Research 57 (4), 739-754, 2020 | 32 | 2020 |
| From variability to vulnerability: People exposed to greater variability judge wrongdoers more harshly. Y Ding, K Savani Journal of Personality and Social Psychology 118 (6), 1101-1117, 2020 | 22 | 2020 |
| Between brand attacks and broader narratives: How direct and indirect misinformation erode consumer trust G Di Domenico, Y Ding Current Opinion in Psychology, 101716, 2023 | 8 | 2023 |
| When the one true faith trumps all: Low religious diversity, religious intolerance, and science denial Y Ding, GV Johar, MW Morris PNAS Nexus 3 (4), pgae144, 2024 | 1 | 2024 |
