| Role of electronic word-of-mouth content and valence in influencing online purchase behavior G Roy, B Datta, S Mukherjee Journal of Marketing Communications 25 (6), 661-684, 2019 | 155 | 2019 |
| Future of Gig Economy: Opportunities and Challenges G Roy, AK Shrivastava IMI 9 (1), 14-25, 2020 | 110 | 2020 |
| Effect of eWOM valence on online retail sales G Roy, B Datta, R Basu Global Business Review 18 (1), 198-209, 2017 | 101 | 2017 |
| Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation G Roy, B Datta, S Mukherjee, R Basu Tourism Recreation Research 46 (4), 457-472, 2021 | 88 | 2021 |
| Analyzing one-day tour trends during COVID 19 disruption–applying push and pull theory and text mining approach G Roy, S Sharma Tourism Recreation Research 46 (2), 288-303, 2020 | 67 | 2020 |
| Trends and future directions in online marketing research G Roy, B Datta, R Basu Journal of Internet Commerce 16 (1), 1-31, 2017 | 52 | 2017 |
| Tourist's engagement in eco-tourism: A review and research agenda I Paul, G Roy Journal of Hospitality and Tourism Management 54, 316-328, 2023 | 51 | 2023 |
| Travelers’ online review on hotel performance–Analyzing facts with the Theory of Lodging and sentiment analysis G Roy International Journal of Hospitality Management 111, 103459, 2023 | 44 | 2023 |
| Antecedents of online purchase intention among ageing consumers G Roy, R Basu, S Ray Global Business Review 24 (5), 1041-1057, 2023 | 31 | 2023 |
| Analytical study of low-income consumers’ purchase behaviour for developing marketing strategy G Roy, R Debnath, PS Mitra, AK Shrivastava International Journal of System Assurance Engineering and Management 12 (5 …, 2021 | 16 | 2021 |
| How online travel reviews sources affect travelers’ behavioral intentions? Analysis with source credibility theory G Roy, B Datta, S Mukherjee, A Eckert, SK Dixit Tourism Planning & Development 21 (3), 299-329, 2024 | 15 | 2024 |
| Systematic review of eWOM literature in emerging economy using ACI framework G Roy, B Datta, S Mukherjee, AK Shrivastava International Journal of Emerging Markets 18 (11), 5195-5216, 2023 | 15 | 2023 |
| Measuring the role of factors on website effectiveness using vector autoregressive model G Roy, S Sharma Journal of Retailing and Consumer Services 62, 102656, 2021 | 15 | 2021 |
| Effect of eWOM valence on purchase intention: the moderating role of product G Roy, B Datta, S Mukherjee, R Basu, AK Shrivastava International Journal of Technology Marketing 15 (2-3), 158-180, 2021 | 15 | 2021 |
| Determinantes da intenção de compra em e-commerce entre consumidores de moda feminina JZ Pancotto, A Eckert, G Roy Caderno Profissional de Marketing-UNIMEP 8 (2), 156-176, 2020 | 8 | 2020 |
| Analyzing One-Day Tour Trends During COVID-19 Disruption–Applying Push And Pull Theory And Text Mining Approach. Tourism Recreation Research, 46 (2), 288–303 G Roy, S Sharma | 6 | 2021 |
| Welcome back: Repurchase intention of Brazilian customers on e-commerce websites A Eckert, GS Milan, G Roy, R Bado Revista de Ciências da Administração 23 (59), 106-120, 2021 | 6 | 2021 |
| How eco-service quality affects tourist engagement behaviour in ecotourism: eco-consciousness and eco activity-based learning and SOR Theory I Paul, G Roy Tourism Recreation Research, 1-17, 2023 | 5 | 2023 |
| How do personal values drive tourist engagement in ecotourism: analysis with SEM-ANN approach I Paul, G Roy Journal of Ecotourism 23 (3), 454-479, 2024 | 4 | 2024 |
| Effect of rich electronic word of mouth (eWOM) to predict online purchase intention in Indian context using the cognitive theory of multimedia learning and SEM-FSQCA G Roy, B Datta, S Mukherjee, I Paul International Journal of Human–Computer Interaction, 1-15, 2024 | 4 | 2024 |
Biplab DattaAssociate Professor of Marketing, Vinod Gupta School of Management, Indian Instituteยืนยันอีเมลแล้วที่ vgsom.iitkgp.ac.in