ติดตาม
Denitsa Dineva
Denitsa Dineva
Senior Lecturer (Associate Professor) in Marketing and Strategy, Cardiff University
ยืนยันอีเมลแล้วที่ cardiff.ac.uk - หน้าแรก
ชื่อ
อ้างโดย
อ้างโดย
ปี
“Building back better”: the impact of the COVID-19 pandemic on the resilience of the hospitality and tourism industries
N Colmekcioglu, D Dineva, X Lu
International Journal of Contemporary Hospitality Management 34 (11), 4103-4122, 2022
772022
Corporate conflict management on social media brand fan pages
DP Dineva, JC Breitsohl, B Garrod
Journal of Marketing Management 33 (9-10), 679-698, 2017
652017
Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism
O Moldes, D Dineva, L Ku
Psychology & marketing 39 (5), 892-905, 2022
502022
Consumer responses to conflict-management strategies on non-profit social media fan pages
D Dineva, J Breitsohl, B Garrod, P Megicks
Journal of Interactive Marketing 52 (1), 118-136, 2020
472020
Managing trolling in online communities: an organizational perspective
D Dineva, J Breitsohl
Internet Research 32 (1), 292-311, 2022
322022
Reframing online brand community management: consumer conflicts, their consequences and moderation
D Dineva, KL Daunt
European Journal of Marketing 57 (10), 2653-2682, 2023
152023
Social media conflicts during the financial crisis: Managerial implications for retail banks
D Dineva, X Lu, J Breitsohl
Strategic Change 28 (5), 381-386, 2019
82019
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers
D Dineva, J Breitsohl, H Roschk, M Hosseinpour
International Marketing Review 40 (5), 1112-1133, 2023
72023
Consumer incivility in virtual spaces: Implications for interactive marketing research and practice
D Dineva
The Palgrave Handbook of Interactive Marketing, 917-937, 2023
62023
Schadenfreude and sympathy: observer reactions to malicious joy during social media service recovery
TJ Bacile, AB Elmadag, M Okan, D Dineva, AI Rynarzewska
Journal of Interactive Marketing 60 (1), 44-64, 2025
42025
Managing incivility in online brand communities
D Dineva, J Breitsohl
The SAGE Handbook of Social Media Marketing, 485-503, 2022
22022
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